2013 was a great year for Hotcow with lots of exciting experiential campaigns, events and fantastic clients to work with. As 2013 ticks away, we are already looking forward to what 2014 will bring.
This year, we have witnessed some pretty strong themes emerging in the digital sphere. From big budget stunts, immersive experiences and technological experiments, brands started to see the production of quality content as an valuable way of connecting with consumers.
We all know that consumers’ expectations and attitudes to advertising have changed forever. People are now actively searching for content to share with their peers. They want to be the ones in the know and it has never been a better year for content marketing as it was this year.
One important takeaway is that the power of brand experiences should never be underestimated. Brands that embrace experiential marketing as part of their integrated mix have a lot to gain. And with the growth of technology, brands can extend experiential marketing to the online world and reach a far greater audience than the experience itself.
Think about the latest Christmas campaign from WestJet. Although it was a one off event, the heart-warming campaign has touched people and reached the news outlets all over the world. The same happened with Dove Real Beauty Sketches. The video’s self-esteem boosting message clearly resonated with a massive audience reaching millions of views.
The marketing landscape is evolving faster than ever before so don’t be afraid to dream big in 2014. Research your audience, surprise them with experiences that will create an emotional connection with them. Be creative in your approach and let them get involved. There are lots of variables that dictate the success of your experiential marketing campaign. The brands that succeed are the ones eliciting a powerful emotional response from their audience.
We can’t wait to see what experiential delights 2014 will introduce. In the meanwhile, here is our selection of the top experiential marketing campaigns of 2013: