SHARING IDEAS AND EXPERIENCES

Here is another Hotcow Celebrating Creativity post hailing some experiential marketing from sportswear Gods; Adidas. Adidas are no stranger to coming up with inventive and interesting live experiences to bring attention to the brand and their new products, remember the launch for the Adidas Rose 3.5? This time around, Adidas were promoting

Agency BBDO New York collaborated with publication The Economist to bring to life the hot potato news topics - which is a key feature in its magazines. Hot potato samples were offered to the public from an "Economist" red truck which travelled around different locations in Boston and Philadelphia. Each potato was

This is a fantastic prank designed  to promote The Curse of Chucky, airing on Brazilian network SBT Online. Unsuspecting members of the public, got more than they bargained for whilst waiting for a bus one evening. Little did they know that when the lights began to flash, they would be the

As the host of the Sochi Winter Olympic Games, the city of Moscow decided to get commuters moving in exchange for a free subway ticket. In a bid to get people moving and to promote the upcoming Winter Olympic Games in February 2014, city officials implemented specially designed vending machines, which

The latest Marketoonist sketch from our favourite, Tom Fishburne, looks at "Native Advertising", a big trend in Marketing this year. Read more at The Marketoonist

To grow on Coca-Cola's 'Happiness' campaigns, Coca-Cola Chile worked with McCann to spread the "Movement is Happiness" campaign. Unsuspecting members of the public were greeted with a small surprise when stepping into a taxi they'd hailed down. Inside, they found a bike pedalling system which was attached to the meter -

Soup brands turn their focus to heritage marketing...but where is the emotional engagement? As the nights are growing shorter and darker, and the weather begins to take a sharp turn, most people will be adapting their eating habits from summer salads to hot soup. A summer salad, isn’t warming enough in this

China is the home of many innovations, and is a landscape where as we know, many brands use as a platform to innovate. The Walt Disney Company as a brand is  known and loved around the world and has also never been shy of innovating and pushing our imaginations from childhood

Human beings are powered by emotions, not reason. Our emotions defines how we feel and how we make decisions. Neurologist Donald Calne perhaps said it best: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Emotions in marketing are hugely important because they

Ok, you've probably seen the video already but it just has to be mentioned here. It's quite possibly the best viral video we have seen in years. Surprising, different, captivating and above all inventive. Created by Viral Video experts Thinkmodo, the viral video is about a girl who discovers her telekinetic

Chocolate company Kit Kat have built their messaging along the idea of relaxing and taking time out of a busy day to "Take a break". Over the years they have done a number of campaigns to drive this message and here they are again, getting their fans to take a break

La Redoute recently launched a clever billboard campaign to advertise their clothes in a weather relevant fashion. Created by CLM BBDO clever technology  was fitted into the billboards to sense the changes in the weather and change the outfit on the model appropriately. This meant that when the sun was out and the

As an experiential agency with a history of working with brands on sampling activations, we try time and time again to share what knowledge we have on the right and wrong way of product trial and free giveaways. There are many benefits to offering freebies, mainly drawing from the fact that

Every year Coca Cola hosts the huge Summer Love party  for its fans in Israel. This year they wanted to make sure that it wasn't only those who could attend that enjoyed the fun, but also those sat at home missing out. Roll in the Coca Cola Social Robots - controlled

Okay we didn't want to feature another Vending machine this week BUT, it seems brands just can't get enough. So this week we are celebrating one from Dutch beer brand -  Amstel. Unlike many others, Amstel decided not to challenge their consumers to get a freebie, on the contrary, Amstel created

We have featured a fair few experiential campaigns which have found creative uses for the humble vending machines on the Hotcow blog. Recently there's been Felix and Molson Canadian. However we are still impressed by some of the creative and innovative ideas used in each. Here, Douwe Egberts rises