La Redoute recently launched a clever billboard campaign to advertise their clothes in a weather relevant fashion.
Created by CLM BBDO clever technology was fitted into the billboards to sense the changes in the weather and change the outfit on the model appropriately.
This meant that when the sun was out and the weather warm, the model can be seen in more summery clothes, however when the rain fell and the winds rose, she is suitably dressed in a warm jacket and boots.
Check it out and tell us what you think…
