Chocolate company Kit Kat have built their messaging along the idea of relaxing and taking time out of a busy day to “Take a break”.
Over the years they have done a number of campaigns to drive this message and here they are again, getting their fans to take a break by having a seat. This time round however, Kit Kat were also promoting the launch of Android’s latest operating system Kit Kat.
The campaign ‘KIT KAT – Have a seat’, created by JWT Amsterdam, asked people to sit on a specially installed seat in cities, Amsterdam and Utrecht at an allocated time and date.
Fans were who completed the ‘not-so-gruelling’ task were rewarded by being given the prize of a Nexus 7 tablet.
What do you think? Would you go this far to win this prize?
