Who doesn’t enjoy a nice relaxing holiday? You work all year and scrimp and save for those few days of fun and exploration. Imagine you have just had a lovely holiday, arrive at the airport and are then offered another …
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Interactive media is rapidly becoming the next big thing. In London there are currently only 11 transvision screens and 17 nationally. These screens run interactive content, which are 40 seconds in length within a 6 minutes loop. Brands such as Lynx and Heineken have recently used this technology to successfully interact with consumers, but there is an opportunity to reach out to a wider audience across the consumer journey.
We have been seeing more and more brands extending their advertising campaigns with experiential activities to amplify the message and to give people a chance to interact with the brand at another level.
Heineken have extended the trend of the 'million fan thank you' with this little video. On the day they reached one million fans, they sent a hug team of branded lovelies in to Amsterdam to say thank you by giving people, err, hugs.