We have featured a fair few experiential campaigns which have found creative uses for the humble vending machines on the Hotcow blog. Recently there’s been Felix and Molson Canadian. However we are still impressed by some of the creative and innovative ideas used in each. Here, Douwe Egberts rises to the vending machine challenge.
Douwe Egberts wanted to share some free coffees by targeting sleepy travellers at Tambo international airport, Johannesburg. Using facial recognition technology, a Douwe Egberts vending machine dispensed a free coffee to yawning passengers. Check it out and tell us what you think…
