Who doesn’t enjoy a nice relaxing holiday? You work all year and scrimp and save for those few days of fun and exploration. Imagine you have just had a lovely holiday, arrive at the airport and are then offered another one! Madness – well, not for Heineken.
Heineken recently approached a number of unsuspecting travellers upon arrival with their Heineken ‘Departure Roulette’ at JFK airport in New York, to see if they could get them to change their plans with a random trip elsewhere.
An interesting experiential campaign but we do have to wonder – what does all this travelling have to do with drinking beer? And to be extra picky – Heineken beer? Please, enlighten us…
