Okay we didn’t want to feature another Vending machine this week BUT, it seems brands just can’t get enough. So this week we are celebrating one from Dutch beer brand – Amstel.
Unlike many others, Amstel decided not to challenge their consumers to get a freebie, on the contrary, Amstel created a vending machine which rewards them for doing absolutely nothing.
Working with Next-DC, the ‘Amstel Pause’ asked participants to push a button and then wait by the machine doing nothing for 3 minutes.
The reward: A cold can of Amstel beer.
