Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.
Ever heard of 'feelies'? Well if not, read on. In recent years, the film industry has seen a host of new technologies aimed at beefing up the sensory aspects of the cinema-going experience, such as the expansion of the soundtrack into multi-speaker surround sound; the increased size and dimensions of
In 2010, The Teddy Bear Museum in South Korea launched an extremely effective guerrilla marketing campaign to highlight the ignorance of the Korean public towards the illegal industry of Bear Bile Farming. The museum teamed up with Creative Agency SwanSong, to run the ambient campaign in a busy South Korean subway station. They placed a
Usually, the first rule of advertising is to make your brand as visible as possible, but for the last few years, marketers have been flipping the concept on its head and creating ‘invisible’ adverts, with the help of augmented reality technology. Augmented Reality (AR) is a means of linking the real
Well-known footwear brand Foot Locker stepped into the world of experiential marketing earlier this month with the launch of their new ‘Triple Black’ collection of trainers. The collection consists of six different Nike and Adidas shoe designs - all of which are completely black - the black on black became
Between their morning newspapers, the billboard advertising on the way to work and the web ads on the office computer, consumers are bombarded with up to 1,600 marketing messages a day. Advertising saturation means that it is becoming increasingly difficult for businesses to stand out and reach their target audience. So how
Is there anyone left in the world that hasn’t seen an ice bucket challenge recently? The craze has swept through social media in recent weeks and, crucially, has raised awareness of ALS, putting it at the forefront of our minds. As the ice bucket challenge started trending, marketing experts have tried
Hotcow designed the UK's largest hammock, measuring 8.5m long and 3.5m wide, fitting up to 20 adults, to raise awareness of Tobago as a great holiday destination. We targeted consumers in Kingston Upon Thames over the bank holiday weekend. Tobago ambassadors Dwight Yorke and soap star Ruldoph Walker joined in
Experiential marketing is becoming increasingly sophisticated, due to advances in digital technology, which continue to push the immersive possibilities, via audiovisual displays and projections. The combination of immersive art and product marketing enables businesses to bring their brands to life, inviting current and potential new customers to enter a truly engaging
Guerrilla marketing is an ‘alternative’ advertising style, which is now as commonplace as print, radio or TV advertising. It relies heavily on unconventional marketing strategies, to take the consumer by surprise, make an indelible impression and create copious amounts of social buzz – and all for very little money. If
With over one billion people using social media channels across the globe, it has become a powerful communications and marketing channel that we cannot afford to ignore. Social networking sites allow for viral marketing and word-of-mouth promotion to be as effective, if not more effective as traditional outlets because of
At Hotcow, we talk a lot about ‘guerrilla marketing’, but what exactly is it? Well, essentially, it is a promotional strategy that uses low cost, high-energy tactics to engage large groups of consumers – and guerrilla tactics use unconventional communications in unexpected places to make a high-impact impression. The visually-striking, imaginative
Trade show marketing has changed in recent years. Traditional event solutions are being replaced with guerrilla marketing techniques in which exhibitors catch the attention of consumers by any means necessary. Fortunately, there are endless possibilities when it comes to attracting attention and the right moves could make your brand stand
The concept is simple. The film is secret; the location is kept secret, (until a few days before the performance) and all the information the audience is given is the dress code and an identity to assume. Don’t tell anyone we told you, but over the past few years, London's Secret
A study conducted in the UK and USA revealed that in today’s digital world, 1 in 2 people feel increasingly disconnected from the physical world and 7 in 10 people crave experiences that stimulate their senses. Consumers are looking for sensory stimulation and more tangible experiences, and while sensory marketing is
In an increasingly competitive market-place, it is difficult to attract and retain the attention of customers, which is why a growing number of companies are turning to alternative marketing techniques to make their brand stand out. The latest craze in experiential marketing is that of ‘Clean Graffiti’, which, as ironic as
We’ve all heard of and seen them – flash mob publicity stunts. This craze in experiential marketing brings an experience to people in unexpected moments, eliciting a sense of wonder to those that witness them. The flash mob craze began as more of a social experiment than a vehicle for marketing,
When season four of the hit TV show The Walking Dead came to the Fox Channel in Portugal, the people responsible for the show’s PR used experiential marketing to come up with a fantastic way of raising awareness and making a big impression. Before revealing any details, it’s probably worth briefly
When it comes to guerrilla marketing and experiential marketing strategies, there’s nothing quite like tapping into the human psyche and creating a bit of suspense. We love it. Marketing has to be engaging otherwise it’s failed, so creating something that’s very tempting (something you surreptitiously want your audience to do)
As our lives become busier and hitting the high street seems more of a hassle than a pleasure, the lure of the internet is hard to resist. Researching online before we buy is pretty imperative these days, and we head straight for our laptops, tablets and smartphones to get the
You know you’ve created a winning marketing campaign when you can continue to use a theme over and over again. What this shows us is that it’s important to understand human psychology. We’re humans and we don’t like change. People love to see stories, characters and themes progress and develop
Getting a celeb with huge PR potential and social following can really help take your brand to the people who need to hear about it. But it needs to be authentic and the talent need to be on message and on time. Tia Maria nailed this in 2013 when Music
It's all aboard with First Great Western, as they deliver a recent example of simple, effective experiential marketing. Proving that an experiential campaign doesn’t have to be off-the-wall, the train company took a Scalextric model train set on tour in a nostalgic promotion to complement its £6million “Be a Great
When it comes to storytelling, it’s hard to beat the success of the comic book. The history of the comic varies from culture to culture, but scholars have posited a pre-history as far back as the Lascaux cave paintings (over 1700 years ago). And it’s fair to say that the comic
When European Rail Experts, Voyages-SNCF.com, wanted to get people talking about a new online deal they turned traditional billboard advertising into an experiential marketing extravaganza. Their ‘Les Instants V’ offer allows travellers to book train tickets at the same time that they book tickets for events and attractions - making
