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From time to time, Hotcow likes to look back through the archives to learn from some great PR and marketing strategies from yesteryear. Back in 2009, Nike teamed up with Lance Armstrong’s Livestrong campaign, which focuses on inspiring and assisting cancer patients. As a partnership, they wanted to come up with
What is ‘augmented reality’? It’s an image of a real-world environment that has been supplemented by something computer-generated, such as sound, video or special graphics. What effect does it have? Combining genuine reality with enhanced effects allows brands to send very creative and engaging messages to customers. It allows them to place their
When it comes to successful PR stunts, everyone’s looking for that wow factor and something to make a lasting impression. Engaging people and making memories are what experiential marketing is all about and McDonald’s really went to town when a fantastic opportunity presented itself in Chicago… The Chicago River goes green
Recently, game developer Ubisoft came up with a creative PR stunt to publicise the release of their WATCH_DOGS video game. Before we get into the details of their sneaky scheme, let’s put the stunt into context. What is the game about? For those who don’t know, WATCH_DOGS is an action-adventure video
Brand awareness is notoriously difficult to nail, both in terms of definition and execution. When does a business become a brand? What’s the meaning of the word ‘awareness’ in this context? And what are the best ways to build awareness amongst an audience? When do you become a brand? At Hotcow, we
We all know that using original and daring stunts in your marketing campaign will take promotion of your product or service to a whole new level. But there are some brands whose marketing style is seriously out of this world. Red Bull, the energy drink created by Austrian entrepreneur Dietrich
Grabbing people’s attention and making an impact is the name of the game in the world of marketing. And that’s why guerrilla marketing and media stunts really make an impression in today’s overcrowded brand battlefield. But just because this style of campaign is all about creativity and originality, it doesn’t
PR has changed a lot in the last decade or so. In the past, the popular opinion was that you had to be a massive business to be ‘good’ at PR, and even then you’d only be good because you were using a heavyweight agency. Nowadays, that interpretation couldn’t be further
Research shows that, because we’re all being over-exposed to marketing and advertising messages all the time, we’re mindfully aware that we can sometimes be a bit intellectually lazy. That’s to say, perhaps we’re not allocating enough brainpower to making clear decisions over which brands we trust and which ones we
When it comes to advertising campaigns, marketing content and experiential marketing strategies, success lies in the planning. It’s not enough to simply be creative, and losing sight of what you’re trying to achieve will hinder your chances of attaining any goal. Ideally, you need experience. That’s experience of what works and
In many ways, technology has really helped marketing professionals. Most of us have access to a smartphone or a tablet and, while we’re pickier about which ads we engage with, we’re always actively looking for content. So, if PR, marketing and advertising creatives are clever enough to blur the distinction
According to Brendan Behan, an Irish writer and playwright, there‘s no such thing as bad publicity - except for your own obituary. All businesses care about PR though, so, is Behan right? Businesses that find success through controversy might be scorned in public, but they can often attract enough consumers to
Experiential marketing has never been more relevant than it is today. We live in a world where consumers are bombarded with messages everywhere they go and at all times of the day. Because it’s harder than ever to stand out from the crowd, embracing experiential marketing and ‘live’ experiences is
PR and PR stunts are now at the forefront of any marketing strategy. Because of the sheer amount of digital content being created, people are being very picky about what they’re reading and what they’ll paying attention to. Thanks to technology, customers have never been so accessible. But that brings about
Social media is a minefield - and it can sometimes do more harm than good. But it is possible to utilise social media platforms to increase both your market power and consumer brand loyalty. Tread carefully, get it right and you could be quids in. Here are 4 social media tips
The point of experiential marketing is simple: it’s to engineer a situation where people can emotionally connect with a brand and, hopefully, generate brand loyalty and influence them to buy whatever the business is selling. That’s the theory. The skill behind experiential marketing is delivering the right experience, knowing what campaign
Every second of every day, brands are battling for our attention. No matter what the medium, we’re constantly bombarded with marketing messages and advertising campaigns. Therefore, it pays for companies to be clever and come up with some creative tactics to get people talking. Media stunts can be really effective,
PR stunts are a brilliant way to show off your latest product and to get your brand noticed. People remember them; they always incite emotion and sometimes cause controversy. Car manufacturers in particular are always looking for new ways to launch their newest model and to make sure their brand leaps
Experiential marketing works because it connects customers to brands through live, face-to-face experiences. This strategy carries an inherent risk: if your campaign isn’t engaging and compelling, the result is probably worse than that of a poor flyer, email, or TV ad. With the latter, more traditional marketing methods, users already
To say that taking ‘selfies’ is a growing trend would be an understatement – it’s all the rage, everyone’s at it. Amazingly, the word ‘selfie’ was even officially added to the Oxford dictionary last year. But what isn’t so well known, is how a business can use selfies to build their
For anyone starting a new business, marketing is essential. There’s no point having a fantastic product or service if no-one knows about it. And today’s obsession with social media means that simple marketing strategies have never been more effective and the number of people you can reach out to is
Unconventional, whacky marketing tactics can have a massive impact. Guerrilla advertising is much like guerrilla warfare: placing ambushes, sabotages, raids and elements of surprise within the marketing industry. Despite it often being a low-cost tactic that delivers maximum results, it can be a risky business when the reputation if your
There’s a very good, simple reason why a lot of companies are investing in experiential marketing – it’s that strong emotions and memorable experiences affect humans in very profound ways. The success of ad campaigns by the likes of John Lewis, Robinsons and Tesco, have initiated a shift in marketing strategy.
Honda thought of a clever way to promote their innovative nature recently. Instead of using tired marketing techniques, over-used slogans or saturating the social media scene, they applied their magic to something that’s in every garden shed: a lawnmower. In a nutshell, what they did was design and build a special
