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Why should you use product sampling as a PR tactic? Well, one of the best ways to get free publicity is to give samples of your product to the media. If you’re lucky, the media will find out about your product and approach you for a sample to photograph or review.
There are an ever growing number of social media platforms out there, and every time a new one emerges, brands race to jump on the bandwagon. Sound familiar? If so, it’s not a wise move. It’s unlikely that you have the time and resources to be on every social media site,
Product samples and product sampling campaigns are truly effective. Who would you say is the most influential target market out there? Some of you may say ‘millennials’ (and you’d be right), but there are other audience segments that are equally as influential – one being the ‘mum’ market. Mums are a
Wimbledon has come to a close for another year. In fact it seems like ages ago already, but before the hype completely dissipates, we felt it was only right to reflect on the top brand activations and PR stunts from the 2015 tournament. With so many brands fighting for attention, one
If you’re hiring promotional staff to represent your brand at a trade show, you’re going to want a team that will stay motivated and enthusiastic throughout the event right? Of course! However, promotional staff are only human, and even the keenest brand ambassadors will need a little motivational boost from time
The first principle of guerrilla marketing warfare is to “abandon conventional military tactics.” In doing so, the strategy favours the element of surprise and lends a competitive advantage to those willing to think outside of the box. The same goes for guerrilla marketers. The key to making your brand stand out from the
Do you have a media advertising strategy? Imagine a world in which billboards call out to individual shoppers by name; newspapers update as they are being read, and animated ads appear on your box of cereal in the morning. It sounds like a marketer's dream doesn’t it? Well, the dream is closer to
When guerrilla marketing works, it really works. In today’s technological world, a message can go viral within minutes, thanks to a host of networking sites such as YouTube, Twitter and Facebook. Viral marketing - a subset of guerrilla marketing, has become a popular way to spread information between people in much the
Marketing has never been so important. What’s more valuable when choosing a restaurant, dentist, gym, or new smart phone — an online review or a recommendation from a close friend? It’s a no-brainer isn’t it? As a society, we are heavily influenced by the people around us. Marketers spend millions of
How can you make your brand experience better? Many marketers think that consumers make their buying decisions based purely on rational thought – by analysing things like features, cost and value for money. But this is not the case. Today, it’s all about the brand experience and how you make
If you have no idea what shopper marketing is, you're not alone. Although it’s been around for some time, the focus for marketers has traditionally been devoted to focusing on the needs of the consumer – that is the consumption of goods and services. What's been ignored is understanding shoppers —
Experiential marketing and space? Sounds like a fun combination. Space is the ‘final frontier’. It’s exciting, unknown and pretty much everyone is fascinated by it. This is why a growing number of brands are focusing their attention on the skies with their experiential marketing campaigns. Here are a few that gained a
When it comes to distributing product samples, there's no need to get fancy - there's nothing wrong with the high street. The great British high street has long been a staple arena for experiential marketing. Even today, with the convenience of online shopping, we still love our bricks and mortar
So, you've heard of experiential marketing and you're thinking of hiring a promotional agency to execute a campaign. But how do you choose the right promotional agency for you? Experiential marketing; once an afterthought to mainstream advertising is now a proven approach in its own right, and the backbone to a
Guerrilla marketing is alive and kicking. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day – according to Fast Company. That was 16 years ago. We’re now in the age of 24/7 news, smart phones and social media, where advertising is cheap,
Every business has a social media presence these days – they can’t afford not to. But this means that in order to stand out online, you need to have a few tricks up your sleeve. In this blog, we’re going to open our box of social media magic tricks and share
When PR stunts work, they're amazing. And they great thing about PR stunts is that they work across every industry. The movie industry isn't exactly shy about self-promotion. After all, the Academy Awards began in 1928 as a way to generate media coverage for the movies and stars of the day. And
Product sampling might seem like an easy strategy to master, but it's not. Let’s start with a question – what is the ultimate purpose of your business? To make money? To improve people’s lives? To revolutionise a particular market-place? Whatever your business goals, you can get a lot closer to achieving
Ever thought of giving a product sample to a celeb? We live in a celebrity-obsessed culture; so when our favourite star is photographed with a new product, we take notice. A celebrity seen with your product will provide a perceived endorsement presence that can have an instantaneous impact on your sales and
Are you using social media within your experiential strategy? Wouldn’t it be great if there was a tool that enabled you to engage with your consumers simultaneously both online and through live experiences? Well there is one, and you probably use it every day. We’re talking about Twitter. With a user base
Summer brings with it a whole host of festivals; from Glastonbury to the Leeds & Reading Festival and the Secret Garden Party, there’s something to suit every music fan. There’s also a product sampling opportunity to suit every brand. Music festivals have long been considered one of the most desired destinations
The nature of media and advertising is constantly changing and, as such, so are brand experience strategies. With every new generation, the old rules have to be reconsidered and sometimes thrown out altogether. This is particularly true for the millennials – the generation of young adults between the ages 18
For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be - not only to a brand, but to the wider economy. In a region of Southern Spain where the villages are traditionally painted bright white, there is one
The amount of guerrilla subvertising in front of us is increasing all the time. On Monday 5th January this year, London commuters were faced with a series of depressing posters on the tube, proclaiming that much of the nation’s workforce see their jobs as pointless. The posters were part of a guerrilla
