The amount of guerrilla subvertising in front of us is increasing all the time. On Monday 5th January this year, London commuters were faced with a series of depressing posters on the tube, proclaiming that much of the nation’s workforce …
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Over the past year you may have heard the term “influencer marketing” floating around the marketing and blogosphere worlds.
This relatively new form of guerrilla marketing has emerged from the intersection of public relations and social media, where the focus …
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Like guerrilla soldiers, forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the marketplace, and the same goes for small businesses.
It’s a rare small business …
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There is a big trend at the moment where brands are exploring the possibilities of using bus stops for creative and engaging experiential activities to capture the attention of waiting passengers. Absolut vodka have stepped up to the plate with this effort in Chicago.
Right...Something to warm us all up!Remember the summer? You know - sun, sea, sand etc? Dutch agency Natwerk pulled this stunt on the hottest day of last year on the beach at Bloemendaal in The Netherlands.