The amount of guerrilla subvertising in front of us is increasing all the time. On Monday 5th January this year, London commuters were faced with a series of depressing posters on the tube, proclaiming that much of the nation’s workforce …
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Don’t be a monkey – Go Guerrilla!
If brands want to make a real impact with a target audience – surprise is one of the best weapons you will ever have at your disposal.
Consumers spend a lot of time …
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As part of their ‘Share Happiness Campaign’ Coca Cola came up with an unique ATM that dispensed free cash. ‘The ATM of Happiness’ in Spain gave 100 free euros to random people before they even inserted their cards.
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Qualcomm’s ‘Born Mobile’ campaign recently brought a few surprises to a bus stop in Los Angeles. They installed a poster featuring a URL asking commuters if they were “In a hurry”? For those who visited the website and pressed “Yes”, the fun began, with offers of rides in a Lamborghini or a dogsled...
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In the very heart of East London, Hotcow implemented a guerilla marketing campaign to raise awareness about "Tiger Tribute" on the 20th September. The tactical campaign targeted specific venues and locations distributing Tiger Beer shaped static clings on in-door and out-door locations. Check out some of the photos and the video.