Not so long ago, marketing was a one-way conversation. That was until crowd sourcing and the social media revolution changed everything. Before, consumers were rarely asked to take an active role in the marketing of their favourite products. However, over …
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The role of brands in the frontline of consumerism is changing as consumers are looking for ownership and customisation. Understanding how people use your brand is paramount to steer the direction of your brand’s development and the level of engagement with your consumers.