Have you ever thought about applying guerrilla marketing tactics to your website? With so many businesses investing in online sales and marketing today, it’s easy for smaller brands to get lost in cyber space. But it doesn’t have to be that way.

Guerrilla marketing is the ideal way to grab consumers’ attention and make your product stand out. You can do it on a minimal budget, but its impact could easily rival that of a high cost press ad campaign.

What is guerrilla marketing?

Named after the irregular tactics used in guerrilla warfare, guerrilla marketing is a strategy that utilizes low-cost, unconventional tactics to grab consumer’s attention.

Guerrilla marketing tactics such as flash mobs, reverse graffiti, ambient advertising and PR stunts can all be powerful in their own right, but when combined with online guerrilla marketing, it’s a potent mixture.

Online Guerrilla Marketing

Online tactics enable you to amplify the guerrilla marketing activities you’ve executed offline, whilst helping you build a new online following.

Here are three ways to ‘go guerrilla’ online:

Blogging: Blogs are the cornerstone of any online community. They’re a great way to strike up conversation with prospects, and communicate your brand’s USP’s. They are also SEO Gold.

The most influential blogger in the UK at the moment is Zoella – a 24-year-old who dispenses beauty and life advice via her ‘how to’ vlogs. The videos are beautifully filmed and she comes across as approachable and knowledgeable – a winning combination that has earned her 6.6 million YouTube subscribers.

Webinars: A webinar is effectively an online event hosted by a company.  It can take the form of a presentation, lecture, workshop or seminar, and is transmitted over the web using video conferencing software. A key feature of a webinar is its interactive element – the ability to give, receive and discuss information in real-time.

  YouTube is the second largest search engine in the world and is therefore a great place to increase traffic to your website and boost your SEO on Google.

A thoughtful, creative, and entertaining video can garner the attention of hundreds of thousands of people, in days. Take 3’s Pony Dance video for example. Shot on a minimal budget, they relied on humour and creativity to get their message across. And it worked, as the video has attracted over 10 million views.

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442 or email us on info@hotcow.co.uk.