Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.
Interactive event experiences, whether digital or analogue, never stand still. Event technologies and digital trends are constantly evolving in conjunction with societal trends and technology breakthroughs. Let’s look at three new media technologies, data triggers, and lifestyle trends that will help you create an unforgettable and emotionally charged consumer experience. 1. Building
When it comes to brands that really show the rest of us how experiential marketing and PR stunts are done, there are a few notable events out there that have had an incredible impact on the world of advertising. Most recently, Sony Pictures decided to team up with JCDecaux in an
Pop-up shops are a firm favourite in the retail marketer’s arsenal. Brands big and small have tested the concept and reaped the benefits of the low cost, low risk experiential marketing method. What is a pop-up shop? A “pop-up shop” is a short-term, temporary retail event that’s literally "here today, gone tomorrow".
It’s often said that competition is good for business, as it pushes you to be your best. Think Coca-Cola vs. Pepsi and Visa vs. MasterCard. Part of the fun of rivalry is stealing customers from your rivals, and you can do this with the help of guerrilla advertising. So let’s look at
If you’re not yet familiar with the concept of social cinema, you soon will be, as the genre is growing fast in social media marketing circles. What is it? Social cinema is exactly what it sounds like: film events that debut and play out, either little by little or all at once,
The elusive ‘millennials’ (people born between the years 1980 to 2000) are the first generation of digital natives. They’ve grown up in a world where the line between virtual and reality is blurred, and their desire for authenticity has pushed marketers to find new ways of engaging with consumers across
If you’re a Star Wars fan, you’ll soon be able to see your droid heroes up close and personal. Forget a galaxy far, far away: Lucasfilm's ILMxLAB and US tech reality start-up Magic Leap have teamed up to bring the Star Wars universe to your very own living room. Lucasfilm announced
It’s time for the annual Wimbledon Championships. Widely regarded as the most prestigious of all four Tennis Grand Slam tournaments, the All England Club (AELTC) is continually upping its game to keep it that way. Technology has always played an important part in this, and the 2016 tournament is no different. As is
Have you ever noticed how convoluted conversations about “brand” and “branding” can be? Understanding the use of brand in reference to a company – as in the ‘target brand’ or as a product name like ‘Pampers’, is difficult enough, but to then have ‘brand’ and ‘branding’ be seemingly interchangeable on top
Walk into any department store on a given weekend and you’ll see a product demo. You'll come across a plethora of product specialists demonstrating and selling everything from fitness equipment to children’s toys. Think Hamleys. On every floor they have friendly staff engaging crowds of children with the latest gadgets. It’s
You must have seen it by now – the giddy, joyful video of Candace Payne, also known as “Chewbacca Mom”, showing off her new Chewbacca mask, while cackling with laughter. It’s not exactly Star Wars: The Force Awakens, but it caused a big stir online. In fact, it’s the most viewed Facebook
The thing with PR stunts is, whilst they can be really effective, they have to be thought through. A good PR stunt can transform a brand, a bad one can destroy one. Picture the scene. You’re relaxing on a sun lounger by the hotel pool, sipping a cocktail and doing a bit
As consumers, we’re bombarded with discounts, offers and promotions from thousands of brands on a daily basis - in the form of tweets, Facebook ads, online advertising and commercials. Marketers are realising that, in order to get their messages out there—and cut through all the noise—they have to make an impression,
Experiential marketing has never been so important. Keeping up with the ever-changing marketing landscape can be difficult. There’s always something new to learn about and experiment with. To date, the arrival of social media has had the most profound impact on the industry, changing the way in which consumers view advertising. No
We sing the praises of experiential marketing all the time in this blog. And with good reason – it works. While traditional advertising campaigns have boded well for brands over the years, experiential campaigns offer a unique advantage over the more traditional route, in that they offer your audience a chance
Why do some brands become huge successes without a penny of promotion, while other multi-million-pound marketing campaigns fail to get noticed? It’s simple. Successful companies get customers to market their products for them, using word-of-mouth marketing. In the simplest terms, WOM is the unpaid spread of a positive marketing message from person to
An experiential campaign is great for turning your business into a memorable brand. You see, marketing luxury goods is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price. You have to persuade people
Experiential marketing and technology go together like vodka and tonic. Imagine walking into a bar and being served by a robot, who offers you a floating cocktail or vaporised shot. After paying for your drink via your smartphone, it is delivered to your table by a drone. In the not-too-distant future,
Last year was all about social media for charities – with the record-breaking Ice Bucket Challenge leading the way. But this year is all about experiential. UK based charity Islamic Relief recently hosted an experiential event like no other, in an attempt to raise awareness and funds for those affected by the
The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting. Here are a few disruptive guerrilla stunts that caused a stir in the music industry and with the public: Radiohead In 2007, Radiohead no longer
You might not think it, but programmatic and guerrilla marketing are a great fit. Loads of things are automated today – from shopping, to driving (the folks at google are currently testing their self-driving cars). And the same is happening in the marketing world, thanks to programmatic advertising. If you’re not
Selling on social media is one of the “rising stars” in the sales industry. If you can crack the code of social selling, you’ll be well on your way to improved sales wins and customer retention. But there’s one big hurdle: tracking the ROI of your social selling efforts. This is one
After the London Marathon took place recently, so we thought we thought we’d bring you this little gem of a PR stunt, from American menswear clothing start-up, Ministry of Supply. Half Merrython People talk about going the extra mile, but would you go an extra 13.1 miles to promote your company? That’s
No matter what your niche is, every blog, business, and website is constantly searching for new ways to stand out from the crowd. Often, this means establishing a brand that can fuel a connection between you, and your customers. Of course, building that brand successfully is easier said, than done. Experiential
