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Have you ever noticed how convoluted conversations about “brand” and “branding” can be?Understanding the use of brand in reference to a company – as in the ‘target brand’ or as a product name like ‘Pampers’, is difficult enough, but to then have ‘brand’ and ‘branding’ be seemingly interchangeable on top

Walk into any department store on a given weekend and you’ll see a product demo.You'll come across a plethora of product specialists demonstrating and selling everything from fitness equipment to children’s toys. Think Hamleys. On every floor they have friendly staff engaging crowds of children with the latest gadgets. It’s

The thing with PR stunts is, whilst they can be really effective, they have to be thought through.A good PR stunt can transform a brand, a bad one can destroy one.Picture the scene. You’re relaxing on a sun lounger by the hotel pool, sipping a cocktail and doing a bit

Selling on social media is one of the “rising stars” in the sales industry. If you can crack the code of social selling, you’ll be well on your way to improved sales wins and customer retention.But there’s one big hurdle: tracking the ROI of your social selling efforts.This is one


After the London Marathon took place recently, so we thought we thought we’d bring you this little gem of a PR stunt, from American menswear clothing start-up, Ministry of Supply.Half MerrythonPeople talk about going the extra mile, but would you go an extra 13.1 miles to promote your company? That’s

The folks at Microsoft were left red-faced recently after an attempt to engage millennials with artificial intelligence backfired in spectacular fashion – just hours after the launch.The tech company designed the chatbot, which it named "Tay," as an experiment to see how AI programs can get "smarter' after engaging with

Fish is kind of like Marmite – you either love it or hate it. But research carried out by Kantar has revealed that on average, adults in the UK are consuming less than half the recommended amount of fish per week.The government recommendation is two portions a week, but the