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Interactive event experiences, whether digital or analogue, never stand still. Event technologies and digital trends are constantly evolving in conjunction with societal trends and technology breakthroughs.Let’s look at three new media technologies, data triggers, and lifestyle trends that will help you create an unforgettable and emotionally charged consumer experience.1. Building

Pop-up shops are a firm favourite in the retail marketer’s arsenal. Brands big and small have tested the concept and reaped the benefits of the low cost, low risk experiential marketing method.What is a pop-up shop?A “pop-up shop” is a short-term, temporary retail event that’s literally "here today, gone tomorrow".

The elusive ‘millennials’ (people born between the years 1980 to 2000) are the first generation of digital natives. They’ve grown up in a world where the line between virtual and reality is blurred, and their desire for authenticity has pushed marketers to find new ways of engaging with consumers across