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In business, it’s obviously important to develop an amazing brand. A positive public perception is vital. Many a business has been crushed by a failing brand image. But here’s the thing: your brand image will need to change and adapt. It’ll need to be tweaked when your business grows, when your market

As humans, we have a tendency to overcomplicate things sometimes. In business, that can prove to be a huge disadvantage. At Hotcow, we specialise in delivering brand experiences and we’ve noticed that businesses with a simple brand message often outperform their counterparts. This might sound like marketing 101, but the trick


There is undoubtedly an air of mystery around PR. People seem to know what it is and, more importantly, why it’s valuable in business. But very few are able to accurately describe their PR strategy. Perhaps that’s why there are so few PR examples in the news? The general view is

Some marketers think memorable means shocking, but it doesn't. In terms of business, a memorable marketing campaign delivers long-lasting brand value. Let us break down the different elements of a memorable experiential marketing campaign… Awe People remember things that impress them or impact them in some meaningful way. Consider Nike’s Chalkbot campaign in

Many business owners would agree that becoming a memorable brand is extremely important. As such, experiential marketing is a fantastic strategy for achieving that end goal. However, like many business strategies, experiential marketing is always changing. With that in mind, what does a solid experiential marketing strategy look like in 2017? Here

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