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Some marketers think memorable means shocking, but it doesn't. In terms of business, a memorable marketing campaign delivers long-lasting brand value.Let us break down the different elements of a memorable experiential marketing campaign…AwePeople remember things that impress them or impact them in some meaningful way. Consider Nike’s Chalkbot campaign in

Many business owners would agree that becoming a memorable brand is extremely important. As such, experiential marketing is a fantastic strategy for achieving that end goal. However, like many business strategies, experiential marketing is always changing.With that in mind, what does a solid experiential marketing strategy look like in 2017?Here