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In business, it’s obviously important to develop an amazing brand. A positive public perception is vital. Many a business has been crushed by a failing brand image. But here’s the thing: your brand image will need to change and adapt. It’ll need to be tweaked when your business grows, when your market
Financial brand Halifax is set to launch an interesting experiential marketing campaign. They will be instigating a gaming tour based around Thunderbirds. The question is… why? In a nutshell, Halifax is trying to engage customers. The aim is to highlight the importance of saving money, but instead of scaremongering, Halifax want to
If you’ve ever been inside a shop, you will have seen some sort of in-store demo or product sampling campaign in action. But what is the benefit of such a strategy and, more importantly, what are the nuances that you must know? Product sampling is a great way to promote a
As humans, we have a tendency to overcomplicate things sometimes. In business, that can prove to be a huge disadvantage. At Hotcow, we specialise in delivering brand experiences and we’ve noticed that businesses with a simple brand message often outperform their counterparts. This might sound like marketing 101, but the trick
There is undoubtedly an air of mystery around PR. People seem to know what it is and, more importantly, why it’s valuable in business. But very few are able to accurately describe their PR strategy. Perhaps that’s why there are so few PR examples in the news? The general view is
Whether it’s a party, a festival, a sporting event, or a show - more and more of us are after a slice of the action. A recent survey by Eventbrite has shown that 65% of millennials (18-34 year olds) are would rather spend money on life experiences than material things.
There’s no doubt about it, brands that utilise cutting-edge technology and embrace the digital world really leave their mark on a consumer. And for businesses, these tactics are great for PR. Whether it’s augmented reality, virtual reality, NFC, facial recognition or 3D scanning, these techniques are perfectly designed to connect with
Will you be able to enjoy bigger and better business results if you leverage the power of artificial intelligence? It's always good to stay on top of experiential trends and, according to experts, 2017 will be the year brands truly embrace artificial intelligence. AI is tipped to be the ‘it’ technology for
Some marketers think memorable means shocking, but it doesn't. In terms of business, a memorable marketing campaign delivers long-lasting brand value. Let us break down the different elements of a memorable experiential marketing campaign… Awe People remember things that impress them or impact them in some meaningful way. Consider Nike’s Chalkbot campaign in
The whole point of executing an experiential marketing campaign is to establish a connection between brand and buyer. Yes, sales would be nice, but this is marketing that thinks long-term. Experiential success requires a close bond between a business and it’s target audience, but that’s easier said than done. As such,
Many brands have huge success with product sampling campaigns, because product sampling is a form of automatic segmentation. You see, let’s suppose a company is releasing a new product. Say, for instance, a new type of fruit drink. That business might think that it has a pretty good handle on their target
There are many elements to the perfect marketing campaign. For starters, there’s the idea. Obviously, there’s also the execution. Many businesses make the mistake of leaving things there and ignoring marketing analytics. The trouble is, companies need to know what went right with a particular marketing strategy and what went wrong.
A good PR stunt can add some serious value to your brand and enhance your revenue. But many businesses are reticent to try anything outlandish for fear of getting it wrong. However, whilst achieving top-tier success might be a bit hit or miss, the chances of you getting a PR
Whilst we know the power of experiential marketing, there are a few industries that are slow at catching on. However, it seems that financial companies are starting to implement experiential marketing campaigns. At first, it seems like an odd fit. Experiential marketing must be creative, but the finance market often seems
We’ve all heard the phrase ‘don’t try to be all things to all people’. So why do we try to do exactly that in business? Why don't we do more segmentation? The fact is, we’re all different. We all have different likes and dislikes. As such, by segmenting your audience, you’re
In 2016, Volvo developed its XC90 model. To the non-car enthusiast, that might not mean much. But actually, it was quite a bold move. The new vehicle was set to compete with luxury brands from the likes of Mercedes, BMW and Audi. What’s more, Volvo’s US sales had been dwindling since
If you understand the power of experiential marketing, then you may want to consider the power of using a video game in your next campaign. There are 3 key reasons why. 1. They’re popular. First and foremost, people love games. And that’s great, since you’re preaching to the converted. If you’re providing something that’s desired,
Sometimes in business, the temptation is to try to keep everything in-house and do everything on your own. But the problem is, that’s a shortsighted approach that severely limits the number of opportunities that might come our way. Could partnering with another business allow you to tap into any gaps in
Trade shows are hugely important because they deliver a huge amount of brand awareness to a highly engaged audience. The only issue is, there are so many trade marketing strategies out there to try. What works in a trade show environment? A giveaway could well be the best solution. Why is a trade
Ahead of the Super Bowl, Ford built a ‘brand experience center’ in New York. For many businesses, the Super Bowl represents a huge marketing opportunity. And while a similar campaign might be out of your budget, it’s good example of how to make the most of something that’s on the
Health care companies are suddenly starting to look towards experiential marketing strategies in a bid to unlock their true potential. Health care businesses have always had a tough time generating a substantial ROI from their marketing strategies. Traditionally, they seem to have preferred using radio, outdoor, print and digital campaigns. But the
Many business owners would agree that becoming a memorable brand is extremely important. As such, experiential marketing is a fantastic strategy for achieving that end goal. However, like many business strategies, experiential marketing is always changing. With that in mind, what does a solid experiential marketing strategy look like in 2017? Here
Good experiences are memorable. That’s why experiential marketing works as a marketing strategy. Business has arguably never been tougher. In every niche, it seems that brands are fighting for their seat at the table. And with continued pressure on marketing budgets, the emphasis is on finding ways to get results at little
Thinking creatively and using a guerrilla marketing strategy for your business is a good idea. Not just because such an approach can generate amazing results, but also because of money. Guerrilla marketing is all about ingenuity beating out big advertising budgets. It’s made for small businesses, really. Check out this street art,
