How guerrilla marketing can deliver results and save you cash

By January 23, 2017 General No Comments

Thinking creatively and using a guerrilla marketing strategy for your business is a good idea. Not just because such an approach can generate amazing results, but also because of money.

Guerrilla marketing is all about ingenuity beating out big advertising budgets. It’s made for small businesses, really.

Check out this street art, as an example. That costs nothing, but it’s incredibly memorable… which is what guerrilla marketing is all about.

Plus, considering the potential ROI that you can enjoy, guerrilla marketing has got to be worth a try.

A guerrilla marketing campaign is any marketing campaign that’s unconventional or unique in any way.

And, with the definitions out of the way, what are the easiest ways to get a guerrilla marketing campaign off the ground?

Here are a couple of ideas.

Giveaways

Look at your pen collection. I bet you have at least one pen that’s been branded by a business.

Of course, you don’t have to brand a pen, but in general, giveaways work. Everyone loves free stuff. And if you give away a freebie that can last a while, you could essentially have your brand in front of a consumer of a long time.

That’s why product sampling works so well. A simple street stunt can generate more word-of-mouth buzz for your company than a huge digital campaign. Sometimes you need to forget about what the so-called experts have to say.

Instead, embrace your own voice. Take a risk.

Social media

Social media is amazing for guerrilla marketing. Many businesses struggle to get much going on social media.

It’s completely understandable. It feels too vast. There are too many platforms and too many jobs to do. The normal approach is to fling as much content out there as possible and see what sticks.

That’s why you always hear the same old message: come follow us on social media. But why should someone do that?

Ultimately, you need to work out where your target audience hangs out and create a strategy that works for that medium. Focus on what they need, not what you want.

In summary, you’re going to want to be imaginative. But also prepared to fail. Because not every idea will be a winner.

Ask anyone in a creative field and they’ll tell you that they’ve had to work through 20 bad ideas to come up with one good idea.