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Tipped to be one of the biggest marketing trends of this year, chatbots are set to completely change the way that consumers and brands interact. Before we take a look at whether or not chatbots are in for the long haul, let’s define what a chatbot actually is… Put simply, a
There’s no doubt about it, when experiential marketing is done well it can have a huge impact on consumers and make a lasting impression. But how successful is it at reaching out to the right people and affecting their purchasing decisions? It’s all in the name really. With experiential campaigns, brands
If you’ve got confidence in your product and you want to reach out to consumers in an instant, then a good sampling campaign goes a long way. In days gone by, it was all about quantity rather than quality, but today companies are using more targeted strategies and defining their key
Experiential marketing has become a bit of a buzzword. As the average consumer (particularly millennials) tunes out to tradition marketing and becomes harder and harder to reach, businesses are look for new ways of communication. Experiential marketing has the potential to do that and companies are catching on. To that extent,
Making people aware of your product or service is obviously crucial. Without brand awareness, there are no sales, since pretty much every business needs to make some noise. In an ideal world, that means leverage word-of-mouth marketing. But at the very least, brand awareness requires creating a buzz. The trouble is,
Well-known jingles and advertising slogans can take you back to your childhood in an instant – in fact, they’re pretty much etched in our brains. From R Wights lemonade to Aquafresh, they’re hugely memorable for many of us. When a jingle is done right it’s tuneful, catchy, easy to remember (or
Whatever you’re doing, wherever you’re going, it’s hard to ignore the political unrest that’s going on right now in the UK and further afield. From Brexit to the election of Trump, it doesn’t matter where you live or which party or candidate you’re with, emotions are running high and political opinion
Marketing professionals and PR gurus have long been obsessed with targeting the millennials. But the oldest of this generation, typically born between 1980 and 2000, are now starting to turn 35. So where should we turn our attention to if we want to target a younger consumer group? Introducing Generation Z… These
When it comes to endorsements, there’s nothing quite like the allure of an A-lister. Since the days when Bette Davis and Joan Collins promoted Lustre Cream Shampoo, and Woody Allen and Eva Gabor endorsed Smirnoff, the sight of a big celeb has proven to have a massive impact on brand image,
Social media and marketing go hand-in-hand. But there’s much to consider with social media and we’ve all been guilty of the odd social faux pas. Although embarrassing, these mistakes are generally forgiven and forgotten in a social situation. But when a business performs a faux pas on social media, news can
According to experts, we’re entering an era of marketing where science and art must fuse together better than ever before. This exciting mix of technology and creativity is where PR and marketing teams need to focus and is being referred to by many as ‘post-modernist marketing’. So what is it all
If you’re involved in marketing in some way, you must have come across a cliché or two in your time. What about this one: Don’t try to create a demand for something. Makes sense, doesn’t it? When we want to sell a product or service, we must make sure that we’re offering something
Mobile technology is one of the fastest growing forms of media with 85% of UK adults (aged between 18 and 49) using more than one device at once, according to a report commissioned by Google. Whether they’re on a tablet, a smartphone, a phablet or an iPod, users are consuming content
However much you’re marketing spend is this year, be sure to leave plenty of budget for video. According to some recent stats from the US, marketers who use video grow revenue 49% faster than non-video users. And 45% of people watch more than an hour of Facebook or YouTube videos a
Although social media and digital marketing is more powerful than ever, there’s still no real alternative to product sampling when it comes to showcasing your wares. Prospective customers love to get all touchy-feely, and according to research, 96% of customers who had an interest in a product said they were more
With the ever-increasing popularity of social media, marketing and PR professionals have no choice but to embrace it with a vengeance. Twitter, Instagram, Facebook and YouTube simply have to be a part of any successful content strategy, and with the amount of time we all spend on these channels, it’s
Experiential marketing done right is the most powerful, inspirational form of marketing out there. It attracts new customers, forges a bond with them, and creates brand loyalty. But what about when it goes wrong? As the saying goes, there’s no such thing as bad publicity; but it’s time to make your
Experiential marketing involves creating an interactive experience that’ll get people talking about your product and your brand. With a bit of imagination you can really grab people’s attention and encourage them to try you out and recommend your products. It’s guerrilla marketing at its best, but if you’re more used to
It’s easy to think of experiential marketing as a strategy for creating one-off campaigns. A brand wants to make a big song and dance about a particular product, so they go all experiential and initiate a unique experience for an audience. But whilst experiential marketing can quite easily accomplish a company’s
Drinks giant Coca-Cola has brought back its award-winning ‘Share a Coke’ campaign in May, just in time for the summer. And in doing so, it is going to deliver its biggest sampling effort ever, with 11 million 150ml samples of Coca-Cola Zero Sugar in cities and festivals through the UK. What
Think of Ikea and you tend to think of furniture and home accessories, not experiential marketing. But this is a company that believes in the power of experiences. And as the world’s largest furniture retailer, we should sit up and take notice of this. Ikea’s experiential marketing strategies have seen the
This month, Samsung is busy promoting its latest phone, the Samsung Galaxy S8, and they’re using an experiential strategy to do so. As a product, the S8 is a pretty fancy piece of kit. With a larger and better display, faster processing speeds and improved menu options, the S8 is Samsung’s
Branding is crucial in business. The public opinion of your company, what it sells and what it stands for will play a huge role in whether you flourish or flounder. We also know that visual content is incredibly powerful. The modern world lends itself very well to videos and images, thanks
Recently in Chicago, United Airlines had a PR disaster when they dragged someone off one of their planes. Crucially, the man was taken off the plane because his flight had been overbooked. Rightly or wrongly, this is actually a pretty common occurrence. United Airlines booted 3,765 passengers off of their flights
