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Tipped to be one of the biggest marketing trends of this year, chatbots are set to completely change the way that consumers and brands interact. Before we take a look at whether or not chatbots are in for the long haul, let’s define what a chatbot actually is… Put simply, a

If you’ve got confidence in your product and you want to reach out to consumers in an instant, then a good sampling campaign goes a long way. In days gone by, it was all about quantity rather than quality, but today companies are using more targeted strategies and defining their key

Making people aware of your product or service is obviously crucial. Without brand awareness, there are no sales, since pretty much every business needs to make some noise. In an ideal world, that means leverage word-of-mouth marketing. But at the very least, brand awareness requires creating a buzz. The trouble is,

Well-known jingles and advertising slogans can take you back to your childhood in an instant – in fact, they’re pretty much etched in our brains. From R Wights lemonade to Aquafresh, they’re hugely memorable for many of us. When a jingle is done right it’s tuneful, catchy, easy to remember (or


Whatever you’re doing, wherever you’re going, it’s hard to ignore the political unrest that’s going on right now in the UK and further afield. From Brexit to the election of Trump, it doesn’t matter where you live or which party or candidate you’re with, emotions are running high and political opinion

Marketing professionals and PR gurus have long been obsessed with targeting the millennials. But the oldest of this generation, typically born between 1980 and 2000, are now starting to turn 35. So where should we turn our attention to if we want to target a younger consumer group? Introducing Generation Z… These


Mobile technology is one of the fastest growing forms of media with 85% of UK adults (aged between 18 and 49) using more than one device at once, according to a report commissioned by Google. Whether they’re on a tablet, a smartphone, a phablet or an iPod, users are consuming content


Recently in Chicago, United Airlines had a PR disaster when they dragged someone off one of their planes. Crucially, the man was taken off the plane because his flight had been overbooked. Rightly or wrongly, this is actually a pretty common occurrence. United Airlines booted 3,765 passengers off of their flights

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