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In an effort to embrace the marketing success and social awareness that experiential activity offers, Hendrick's Gin are currently pushing more of its budget towards experiential projects - using the insights it gains through social media to set the tone for each activity. The famous gin brand carried out intensive research
Many companies torment themselves debating what their next marketing step should be, when the aim is to draw as many customers to their business as possible. While the latest buzzwords in marketing, such as experiential, and experienced-based advertising have proven to be particularly effective at prompting engagement, and breaking consumers out
We've known for quite some time now that experiential marketing could be the future of the brand/consumer relationship, but it seems that professional educational bodies are now taking steps to create professionals with a deeper and more clinical insight into the way that experiential marketing works. Now, the UK's first experiential
In an era where customers automatically ignore any advertisement they see, guerrilla marketing is a great, cost-effective way to snatch up crucial attention. That's why we've seen a number of memorable and impressive tactics across the years used by small businesses and large brands. However, it's important to remember that guerrilla
The more senses you can evoke with your marketing campaigns, the more likely you are to force your consumers to stop and take notice. Simply seeing an advertisement is one thing, but being able to touch, taste, smell, and hear it too - turns your marketing efforts from bland, to
The 360-degree video is an incredible new platform for video content that creates a heightened and interactive experience for viewers. And that means something for anyone with an interest in experiential marketing. Through the use of 360 videos, viewers can take control of their own brand experience, entering the centre
From search-based advertising, to social media marketing, newsfeed displays, and native ads, the amount of messaging the average online consumer experiences every day has exploded, making it increasingly difficult for brands to truly make an impact and connect with their audience through common channels. For a company to be successful in
The online used-car retailer, Vroom, decided to execute an innovative marketing strategy. They opened a brand new set of showrooms across four cities, as a way of displaying their auto options to interested buyers. Far from the traditional solution of simply visiting a showroom and sitting inside a physical car that you
Up until the second of September this summer, Intu created a fantastic insight into the world of superheroes, for aspiring youngsters looking for a great way to spend their time away from school. The experiential event allowed Wonder Woman, Superman, and Batman to swoop into some of the most popular shopping
The millennial generation, known more commonly to some as "Digital Natives", are a group of people who love tracking down and exploring "special moments" that they can enjoy on a social level. Brands that fail to create those moments with their marketing campaigns, are missing out on an advertising solution that
A grocery store advertising approach unlike anything you've ever seen before - the UK's largest wine retailer, Tesco, opened a fantastic new temporary bar in London, as a way of showcasing its "finest" brand of wine in the centre of Soho. It was experiential marketing at its best. The pop-up experience was
While this certainly isn't the first time that the Mondelez brand Oreo has jumped on the experiential wagon as a way of promoting its range of delicious cookies, the newest upcoming event marks a part of Oreo history in the UK, by introducing the very first fruit-oriented flavour to the
Before the birth of the very first social media channels, back when the internet was still young, people were already talking to the world-wide-web to share their personal opinions, thoughts, and experiences on everything from the latest product, to what they made for dinner the night before. This use of the
Guerrilla marketing is something of a strange concept for many business owners today. Often, companies regard this notion to be something that belongs completely to bigger brands, but the truth is that you can make the tactic work for almost any business, of any size - so long as you have
Although there are many different types of PR techniques and guerrilla marketing stunts for companies to choose from when determining how to capture their attention of their audience through engaging, and unique advertising solutions - the flash mob remains one of the most popular when the aim is to create a temporary,
One of the biggest problems that brands face when it comes to approaching the idea of experiential marketing as part of their awareness strategy, is that experienced-based advertising seems to be an expensive, and time-consuming way to leverage engagement. However, though experiential marketing might seem like a space restricted for the
A 23-year-old copywriter with aspirations to work for a significant advertising company in, or near Boston, recently chose to install a collection of fun "Pokémon Go" street signs as a way of making his name around his local town. His particular guerrilla marketing effort was based on the latest smartphone craze,
There are a wide range of reasons why the world of virtual reality is beginning to blend with experiential marketing solutions and brand awareness opportunities. VR is now being used at trade shows across the world, thanks to the ability it possesses to create both impactful, and memorable experiences for
Experiential marketing has become a huge buzzword in the world of advertising and brand awareness. Unfortunately, despite its popularity, many companies still have no idea how to differentiate a successful experience-based marketing campaign from a tacky PR nightmare. If you're considering using experiential marketing as part of your brand strategy, then
In order to both avoid customer annoyance, yet gain consumer attention, today's marketing professionals need to get seriously creative. Thinking outside of the box has become more than just a way of refreshing the marketing sphere - it's now essential. While experiential marketing has been around for a number of decades in
In a world defined by people who are almost completely de-sensitised to traditional advertising formats, marketers are being faced with an increasingly impossible task in earning engagement, and interaction. In an effort to break past the boundaries of boredom that have infiltrated the current market, many advertisers have recognised that the
What if there were a way to build your business, year in and year out, regardless of fluctuations in the economy or the activities of your competitors? Well there is, and it's called word of mouth marketing. You see, there are many types of marketing. You've got loads of different options. But
If you haven't heard of the global phenomenon that is Pokémon Go by now - then you may be living under a rock. This free augmented reality game is taking the world by storm, with people posting their activity on social media, and sharing advice on how to catch the
At this very moment, staffing agencies across the country are doing their utmost to deliver impeccable staffing solutions for events all over the country. But what makes someone impeccable promotional staff and what defines a successful staffing solution? If you want to pull a team together for your next event, here are
