If you haven’t heard of the global phenomenon that is Pokémon Go by now – then you may be living under a rock. This free augmented reality game is taking the world by storm, with people posting their activity on …
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Marketers know it is vital to engage their consumers but often don’t understand the real capabilities of experiential marketing.Einstein said if you do the same thing twice and expect a different result it is a sign of madness. So the question is, why are brands not understanding the full capabilities of experiential marketing?