There are a wide range of reasons why the world of virtual reality is beginning to blend with experiential marketing solutions and brand awareness opportunities. VR is now being used at trade shows across the world, thanks to the ability it possesses to create both impactful, and memorable experiences for customers.
If you have recently decided to take your brand demo video a step further by implementing the VR experience, then there are a few matters to address before you get started. The following steps should help you to ensure that your VR demo stays in the mind of your audience for all of the right reasons.
Step 1: Determine Your Goal
Before you can begin designing a VR experience that caters specifically to your audience, you need to determine exactly who that audience is, what they’re looking for, and what you’re hoping to achieve through your demo.
For instance, if you’re presenting a virtual reality demo at a tradeshow, the chances are that you’ll be displaying a product to potential investors or partners, so the aim may be to show them exactly what your company is capable of. On the other hand, if your VR product demo is being used as part of a pop-up event to engage customers, your focus may be primarily on fun and brand awareness.
Decide what you want to achieve, and pick a VR demonstration that will help you meet that goal. For instance, do you want to showcase a ready-made product? Present the technology behind your business? Offer an insight into how to correct a common problem? Answering these questions will give you the foundations of your VR demo experience.
Step 2: Do You Want Something Real, or Simulated?
Once you’ve determined your goal, you’ll be able to think a little more about the nature of your VR demo, and what it’s going to display to your target audience.
For instance, if you want to showcase an incredible facility, show off someone interacting with your products, or what your product/service can do, then a 360-degree real video could be the perfect solution.
On the other hand, if the idea behind your VR experience is to highlight the technology and features in your product, then VR content generated using computer graphics may have better results.
Step 3: Decide If You’re Looking for Immersion, or Interaction
Finally, when it comes to achieving success in your VR demo, you can aim for one of two approaches – immersion, or interaction. In purely immersive demos, the idea is to help viewers look around and lose themselves in the environment they provide – helping them to get a better understanding of your brand or product.
Alternatively, if you want a truly interactive demonstration, you’ll need to look for ways to allow your users to interact with elements within the virtual environment. While interaction is harder to accomplish than immersion, the aim should be to select the option that works best for your product.
Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442, or email us on firstname.lastname@example.org.