While this certainly isn’t the first time that the Mondelez brand Oreo has jumped on the experiential wagon as a way of promoting its range of delicious cookies, the newest upcoming event marks a part of Oreo history in the …
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You really want to invest a chunk of marketing spend in a non-traditional, high impact marketing strategy to create a targeted experience for your customers...but the boss demands to know the associated value proposition and his ROI.
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