In order to both avoid customer annoyance, yet gain consumer attention, today’s marketing professionals need to get seriously creative.
Thinking outside of the box has become more than just a way of refreshing the marketing sphere – it’s now essential.
While experiential marketing has been around for a number of decades in some form, or another, recent years have brought with them new technology, alongside an increasingly connected global audience – opening the doors for marketers to introduce brand presence from a whole new perspective.
For those with a creative mindset, a career in experiential marketing could be the perfect solution, as more jobs and professional opportunities open up across the globe. Following are just some of the careers that have emerged with this new advertising strategy.
1. Experiential Event Manager
Got an eye for events?
One of the best ways that marketers can take brand awareness efforts from bland, to brilliant, is by hosting a real-life, real-time event. These events can range from tiny pop-up shops, to huge sponsored endeavours that take months to plan!
Careers that focus on the execution of events that really engage their audience could present fantastic opportunities for those who know how to reflect their creativity on a live scale.
2. New Media Content Creator
Content creators exist across the world today, producing videos, blogs, and social media posts designed to reach out to a specific audience, or promote a particular brand, but experiential marketing could change the scope of that job to encompass brand new angles.
An almost infinite number of new platforms and technologies has presented unprecedented opportunities for the marketers of today, from 3D printing, to projection mapping, online gaming, and virtual reality.
All of these technologies have created opportunities for content creation to give audiences a new way of experiencing brands.
3. Wearable Tech Designer
Finally, wearable tech also has a part to play in the world of experiential marketing. It’s not just there for fitness buffs and tech-heads, but brands too!
By leveraging partnerships with bio analytics companies, organizations can use wearables and biometric data to enhance events and campaigns. Imagine being able to measure your audience’s heart-rate when determining their excitement at your latest event?
A professional with insight into how wearable tech can function, as well as the creativity required to make these new innovations work on a marketing level, could find themselves in high demand within the experiential marketing sphere.
Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442 or email us on info@hotcow.co.uk.
