With the launch of devices like the PS4 VR, Oculus, and even Facebook’s exploration into the world of virtual reality, it’s fair to say that we’re approaching a technological revolution that will change the way we work, live, and play.
From opportunities for experiential marketing to innovative applications across the globe, virtual reality is already changing the world as we know it, and with revenues projected to top $120 billion by 2020, the possibilities will only grow.
While there are dozens of potential ways in which VR and AR could change the world throughout the coming years, we’re going to look at just three of the ways that the technology is already having an impact on the marketing sector.
1. Simplifying Conceptualisation
It’s hard to sell a product if your target market doesn’t understand what your item is capable of. With VR, that problem is eliminated, as it offers consumers a “try before you buy” approach to commerce.
Imagine being able to redesign your home with furniture from a specific brand without ever having to move heavy chairs or tables. VR allows you to visualise the space you would be working with, and foresee the outcome of your purchase before you spend any money.
For instance, RoOomy is already accomplishing this by allowing people to conceptualise unfurnished spaces with realistic options. This not only allows clients to make home-improvement choices through an easy-to-use interface but can also mean that real-estate providers can tailor pre-decorated homes to the needs of their consumers.
2. Making Shopping More Comfortable
Although most experiential marketing projects apply to real-world applications, it is possible to transform the digital marketing space through virtual reality.
With VR, you can deliver experiential experiences to consumers within the comfort of their own homes, or a local area. For instance, “YouVisit” offers an easy platform for building experiences that are ideal for creating a customer and business relationship.
Imagine being able to experience a new service or product without leaving the comfort of your own home, or being able to test drive the latest car without leaving your local showroom. VR makes shopping more comfortable, and experiential marketing easier (and more affordable).
3. Reducing Learning Complexity
Finally, if your business focuses on selling an experience, or a service, then VR can help. For instance, with VR, you can train companies in how to use a new piece of software without asking them to leave their office. The U.S. military has already started using this concept to train soldiers for various applications.
Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR, and content sharing. Contact us on 0207 5030442, or email us on firstname.lastname@example.org.