Identifying the Three “I’s” of Virtual Reality

By November 7, 2016General

When it comes to offering a budget-friendly and effective way of getting involved with experiential marketing, there are few things more successful, or popular today, than virtual reality.

VR is emerging as a new way to draw engaged and excited consumers with a desire for action, into a carefully constructed digital world – either by allowing them to engage with realistic product demos, discover new things about a brand, or simply enjoy a brand new experience in a pop-up capacity.

Virtual reality is the most modern form of audio-visual experience that we have today – which makes it particularly exciting to the current millennial audience – who are all about uncovering new experiences.

With VR, companies around the world are coming up with new and exciting ways to enhance engagement, attract new customers, and improve conversions – and it all revolves around three simple “I’s”.

1.   Immersive

The first and perhaps most valuable aspect of VR is the fact that it is a truly immersive way to get your audience involved in something special.

Unlike videos that give you a straight-forward view of a product or service, VR is similar to giving your audience a pair of goggles that allow them to jump straight into your production floor, or explore your factories. Blink with VR, and your entire world can change, giving you complete control over your surroundings, what you learn, and what you interact with.

2.   Intimate

The early state of VR has allowed a new kind of rapport to be built between customers and audiences.

Today’s companies aren’t just slapping huge billboards around a city to get attention – they’re working to create an in-depth and intimate experience for their customers based on a deeper understanding of what they enjoy, what they want to know, and more.

VR allows customers to watch and witness like never before, engaging in a form of first-person participation with company advertisements unlike anything we’ve ever experienced. In other words, customers interact with companies on a level that is far more intimate than standard advertising efforts.

3.   Included

Finally, today’s consumers are all about building relationships with their favourite companies and brands – establishing an interaction that is based on mutual respect and appreciation.

VR allows companies to reach out to their audience in a brand new way – including them in some of the most private and personal aspects of their business. With VR, you can introduce people to your staff members, or allow them to walk around your showroom floor from millions of miles away.

You can include them in an idea of the experience you want to create for them, by letting them try out your product before they ever choose to buy it. In other words, VR ensures that your consumers are included – a factor that’s more important than ever in building trust, and brand loyalty.

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442, or email us on info@hotcow.co.uk.