Growing a new business in today’s climate is no simple feat. The overcrowded industries that companies inhabit mean that searching for new ways to establish yourself includes trying a little “out-of-the-box” thinking.
While you may know that you have some great services or products, you might also find that not enough people are aware of them. One of the best ways to make sure that you’re getting noticed in the digital, and offline markets today – is to use guerrilla marketing.
To help you get started, we’ve put together three basic ways in which to address guerrilla marketing for your own advertising efforts.
Step 1: Understand What Guerrilla Marketing Means
The term “Guerrilla marketing” came from a book by Jay Conrad Levinson – originally published during 1984. In this text, guerrilla marketing is defined as a means of achieving business growth by using unconventional marketing methods, that rely on time, imagination, and energy more than simply spending money.
Step 2: Consider the Types of Guerrilla Marketing
Once you understand what guerrilla marketing is, it’s worth learning about the different ways it has been used in the past, so you can find inspiration for your future efforts. For instance, guerrilla marketing might include:
- Street-based experiential marketing: Such as pop-up shops, events, or people handing out flyers and offering information to people in unique ways.
- Flash mobs: Flash mobs have been an attractive option in the world of guerrilla marketing – as they push people to stop and take notice. For instance, Riverdance developed a flash-mob in Sydney to promote a local show.
- Free experiences: Finally, guerrilla marketing can present itself in a sudden and unexpected advertisement. For instance, a limited-time campaign wherein busses drive around a certain part of your target location, offering free samples to the people they meet.
Step 3: Blend SEO with Guerrilla Marketing
Once you’re sure you understand the details of Guerrilla marketing, you’ll need to pick a strategy that fits well with your business ethos. Research successful campaigns that have taken place in the past, and carefully evaluate your tolerance for risk.
The last thing you want is to have a lasting impression on your target market for all the wrong reasons.
Then, when you’re preparing for, and promoting your Guerrilla marketing efforts, blend some SEO into the mix. Ensure that you’re using keywords in everything from your tags, to your social media mentions – to help build your organic presence online, while you’re establishing your brand image offline! You can get the best of both worlds!
Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR, and content sharing. Contact us on 0207 5030442, or email us on info@hotcow.co.uk.
