From movie studios to social networks, and huge brands – today everyone seems to be exploring the newest tech available in the world of digital marketing – virtual reality.
VR gives most companies the chance to use a personalized and captivating vehicle for storytelling that can deliver immersive entertainment and memorable experiences that modern audiences crave.
However, the fact that VR is such a new concept ensures that there’s plenty of hidden corners that are still to explore, and many businesses are asking themselves how they can go about integrating VR into their own digital strategies – without simply using the same old techniques that have already been done.
Here are a few things you should keep in mind when integrating VR into your advertising efforts.
1. Understand Your Environment
Before you start implementing a VR experience, you’ll need to fully plan out what you expect your audience members to do. For instance, do you expect your audience members to sit in a comfortable room and turn their heads to see an environment – or will they need to walk around to get immersed?
Simple questions such as these should help you to figure out the type of content you need to create – as well as where you’ll have to host your event.
2. Know the Equipment
The VR hardware that is available for companies to use today has grown significantly – but not all of the equipment will offer exactly what you need.
Remember, positional tracking devices can figure out where your customer is moving and standing within a 3D space, whereas rotational devices deliver an immersive experience on a 360-degree basis, without tracking your position.
3. Create Your Own Content
For VR to really make a great impression, you need to ensure that you’re offering compelling, valuable, and high-quality content.
Because the tech is relatively new, people are still exploring how to create content in the most effective way, so your best shot will be to aim for consistent and effective experiences that your audiences can understand in relation to your specific brand.
4. Recognise the Limitations
Make sure that when it comes to VR, you understand the limitations that are still present. This new form of immersive entertainment and interaction can be difficult to work with, and can sometimes wreak havoc on the brain or eyes if the experience is too intense.
Be careful with the way you design and develop your content to work on a VR platform, and don’t push your users too far beyond their comfort zones.
Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR, and content sharing. Contact us on 0207 5030442, or email us on email@example.com.