Maybe you’re look for a marketing strategy that can turn your fortunes around? Perhaps you’ve considered executing a product sampling campaign, but you’re still on the fence?
Well, there are plenty of reasons why you should put the time and effort into creating a strategy that can generate huge amounts of brand awareness and positive PR, not to mention more customers.
Here are 5 of the best reasons:
1. You can sell more products
Obviously, a product sampling campaign can result in greater sales. For starters, it’s a case of logic. The more people you can reach out to, the larger your audience and you chance of turning a stranger into a customer.
2. You can learn more about your audience
Product sampling offers you an amazing chance to find out crucial information about your customer base. It allows you to make statistical inferences based on real-life actions.
In the long-term, this data can be used to fine-tune both your product and the way it’s marketed.
3. You can establish valuable partnerships
It could be extremely profitable to partner up with a business that can help facilitate your strategy. We could be talking about help with delivery or implementation.
Either way, a good partnership might result in long-term growth for both parties.
4. You can hone in on your USP
A product sampling campaign makes you think about what makes your product so great and how best to market it. Whether it’s the feel, price, quality or something else, get feedback on your product from whoever tries it.
Sometimes it’s easy to lose sight of what’s valuable with a product. A product sampling campaign helps solve this issue.
5. You can advertise other products, too
It’s usually best to have a focused product sampling campaign that’s all about promoting one product. This ensures that you’re more likely to get the results you want.
However, there’s no reason why you can’t make the most of the situation. When advertising additional products, it’s best to be subtle. Have your other products in the background and think outside the box – maybe offer some sort of coupon or voucher that people can use on something else that you’re offering.
Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442 or email us on firstname.lastname@example.org.