Why clever brands launch a podcast

By August 8, 2017General

As times change in the digital world, brands have begun to implement various new solutions to improve the reach and impact of their business. If you want to stay ahead of the competition in today’s competitive landscape, then you need to have a strategy for connecting with your audience that not only establishes engagement but also helps to build brand loyalty too.

Podcasting is something that’s lead to a significant amount of popularity and success over the years. Basically, a podcast is a set of digital audio files that customers can download from your website or another location on the internet. Users can subscribe to a podcast so that they automatically receive the digital files as soon as they’re uploaded.

Today’s businesses are frequently turning towards podcasts as a way of building stronger relationships with audiences, and diversifying their marketing experiences. Here are just some of the benefits of launching your own podcast.
1.    They’re great for generating traffic
Adding podcasts to your marketing materials can help you to connect with a new audience for your business. Podcasts are effective at building familiarity with a wide range of customers from different backgrounds, because they allow you to show your own voice, and make your brand seem more human.

Additionally, the more popular your podcast becomes, the more likely it is that your customers will recommend it to their friends and family, naturally increasing your company reach with the power of word of mouth marketing.
2.    Podcasts build relationships with consumers
Although you can try to build a specific voice on your blog posts and articles, there are few things that can give your brand the same human touch that comes with a podcast. Although podcasts are still one-sided forms of marketing, they help to give your listeners the feeling that they know you personally, because they can hear all the unique nuances in your voice that give stories depth.

People listen to podcasts and continue coming back for more because they begin to feel as though they have something in common with the speaker. Usually, when done right, a podcast can help to build both trust and loyalty among your audience.

3.    They’re simple to produce

One of the things that makes podcasts so appealing to small businesses and startups, is that they’re incredibly easy to make. There aren’t a lot of steps involved, and the equipment required for a podcast is usually reasonably priced, and easily available.

Perhaps the most challenging part of creating a podcast is finding out where to promote it when you’re done, to increase your exposure and reach a larger audience. This will mean making your podcast available on numerous distribution channels.

4.    Podcasts are very engaging

Today’s customers are no strangers to the problem of information overload. The internet is brimming with written content, and audio information can be a great way to break up the monotony. Podcasts leave plenty of room for speakers to convey the message of a brand in a way that’s highly interactive, and often more engaging than blogs.

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442 or email us on info@hotcow.co.uk.