How to build your brand by being social

By July 24, 2017General

In today’s world, a brand needs to think strategically about how it can interact with their customers. Ultimately, most businesses find that they don’t get as much of an opportunity to speak to their consumer-base face to face anymore.

Instead, running a company is all about leveraging clicks and conversions online by providing a positive user experience.

One of the most effective solutions for building effective and loyal traffic on the web today, is to use social media.

Most customers will trust information given by people they know, so building your personal brand with deeper connections can be the best way to establish authority and trust with your audience.

As it turns out, social media can prove to be an incredibly good way of generating trust and integrity. So how can you get started?

1.   Join the Right Communities

LinkedIn, Facebook, and other social media platforms offer a range of solutions for companies who want to join groups that focus on certain industries or topics.

If you can find a group that lines up with your chosen area of expertise, then you’ll have a better chance of interacting with people who care about what you’re offering.

2.   Be Generous

If you want to build a personal, likeable brand, then you need to give people cause to remember you. In other words, smaller businesses and larger companies alike need to reach out to their loyal customers and ask exactly what they can do for them.

Show your fan base you have a human side, and they’re bound to like you more.

3.   Be Consistent

If you decide to use more than one social platform to build your personal brand, then make sure that you maintain the same image wherever you are.

When people use social media to learn more about you, they expect the information to remain the same regardless of which platform they visit you on.

You could damage your reputation if your profiles show up with disparate images and content that don’t represent you as they should.

4.   Study your Influencers

Collaborating and connecting with social influencers is one of the best ways that you can build your personal brand. Just remember that this process takes time.

You’re going to need to develop your relationship with an audience before they’ll feel comfortable working with you.

5.   Stay Engaged

Finally, remember that building your brand takes a lot of effort – from producing content to sharing ideas with your followers.

Another way to get engaged is to ask questions and get involved in the conversations that your followers are having. Remember that engagement will start slowly at first – but be persistent and you should see growth.

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442 or email us on