January is a busy time in the office – the last of the Christmas season campaigns have completed and, in all but a very small proportion of cases, all the follow up activity and debriefing has taken place too. 2007 is now truly out of the way…however, there’s also 2008 to deal with. This, of course, means a whole new round of pitching, client meetings, year planning. Here at Hotcow we’ve been doing just that with much activity being planned for our existing clients and a whole host of new brands coming on board. These include representatives of the fashion, TV and drinks industries and the year is already shaping up to be exciting.