With Xmas approaching and the cold weather hot on our tails, Hotcow worked up the Australia Week plans for implementation at the end of November in co-ordination with the Travelbag team. We created an in-store experience that would grab peoples attention using fabulous iconic window imagery, a typical Aussie road-sign, Kangaroo clings and an in-store “Taste of Australia” event. Our PR activity saw us get coverage across radio stations, newspapers, magazines and websites.
To communicate more regularly with the local community we created a plan for 2008 with a mix of ideas that reflect the core travel destinations offered by Travelbag. It will be an exciting program and one we look forward to getting to work on.
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