In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible. To start with the most startling of stats, according to a report from 2000, “women purchase or influence the purchase of 80% of all consumer goods and influence 80% of all healthcare decisions.” In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible. To start with the most startling of stats, according to a report from 2000, “women purchase or influence the purchase of 80% of all consumer goods and influence 80% of all healthcare decisions.”