SHARING IDEAS AND EXPERIENCES

We’ve been watching the hype surrounding the new Batman film with a great deal of interest and, as you can imagine, all the while we’ve been plotting our own launch campaign. With something as large and widely anticipated as Batman it’s a safe bet to suggest that promotional activity should

Britvic and PepsiCo’s launching of a £5 million Gatorade advertising campaign recently didn’t pass us by – in case you were wondering. No, we were playing our usual game of “what if?” So, lets get to it…here’s what we’d have planned if PepsiCo had chosen us to handle the Gatorade

There is a time and a place in any industry where going it alone is not the best option (and sometimes it’s downright foolish), which is why we thought we’d broach the subject of partnerships.  To further clarify this – potentially complicated – subject; we refer specifically to agency partnerships

We tend to talk a fair bit about how useful, progressive and downright effective experiential and buzz marketing is (or, to qualify that, can be when done right) – so, who’s doing what, where and why? Well…

It may not be something we like to admit, but we live in a world where a demand for immediate satisfaction is the norm. No longer can companies spend generations building a reputation based on quality, customer service and longevity. Nope, in the current climate (and it’s one that’s unlikely

There is a misconception about product marketing (and, indeed, most forms of marketing) that in order to be successful – or effective – it must have vast reach. Enormous numbers of people must see/hear/be in some way aware of the campaign otherwise it is seen as a failure…but, frankly,

The IXMA and EMF has recently produced a report on experiential marketing titled 'Experiential Marketing - changing the way you relate to brands'. You can find it here: http://experientialforum.com/survey/AWBWEMF.pdf. It provides some incredible insights into experiential marketing and how it is observed by those in marketing as a whole.

How many of you love Gene Hunt and his antics? Well we do and we want to share with you what we would do for the DVD release. Think Steak and Chip Pizza to get a real experience! Read on to get the full story.

Redundancy or Takeover…the last words you want to hear no matter what your position in the company. Whether you’re at boardroom level or in the depths of the mailroom it can only mean one thing – trouble and hard times ahead. This fact cannot be disputed. But

It is, you may have noticed, a year of elections…bumbling Boris has just managed to get himself elected as London’s mayor (and, as some predicted, has started to seem less and less bumbling in the aftermath – have we been hoodwinked by a masterful piece of self-promotion?) and in the

All too often rain has an inordinately effect on your marketing events…black clouds blot out the sunlight, it gets perceptibly colder and, before you know it, fat drops of rain are bombarding your public – who are, in turn, fleeing for cover and that is often just about that for

As usual we’ve been keeping a very close eye on all manner of developments over the past weeks (it is an aspect of our job after all) and our eyes were drawn to a very interesting bit of research that appeared a short while ago. Simply put – and even

We felt it was time to add our magic to the corporate environment to get people focused, educated and motivated. We bring our Wake Up and Shake Up creative antics to the office, and we create events that will Wake Up and Shake your attendees at conferences, in-house parties, media

Hotcow have just finished working on a promotion with Club 18-30 and the theatrical release of Drillbit Taylor. We gave away over 5000 seats for a special preview screening and gave one winner an ultra cool walkie talkie watch set. We also linked up with Kerrang Radio and Zoo magazine

In Malcolm Gladwell’s seminal work The Tipping Point (which all marketers should read) he describes the three types of people capable of causing a “social epidemic”. Starting with the cautionary note that, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a

The cheeky cows are ecstatic to be nominated for for the Best Partnership Marketing campaign for our work around the Charlottes Web DVD release. We will be singing sweet happy moo-sic on the 22nd May should we win. Watch this space! We are now officially an award winning agency! We are off