SHARING IDEAS AND EXPERIENCES

For a lot of products, it’s all about who else is using it or whether that brand name is popular. This is a particularly strong feeling amongst beauty brands, with many audiences, mostly women, looking at what the celebrities are using and what the product will really do for

Social Networking sites - one of the biggest and hotly talked about tools online. These sites provide any company and brand the opportunity to jump on board and reach out to online audiences. The question is, are we using it to our advantage or because it’s the done thing?

There’s nothing better than a really great viral, one of those online links that circulates to everyone you know or something on TV that people drop into conversations. The only trouble...

With the recent economic state within the UK, more and more people have been a lot more considered about going out and spending. Couples and families have been put off by the dreaded bill that comes...

Trends show that more and more of the online world is about ME ME ME! A strategy we used to engage savvy male influencers was to get them to show us how they would use a new product, and giving them an incentive to do it.

Calling all beauty brands! There are over 700,000 18-35 year olds who want to know the best brands and products to use to look good for socialising in the great outdoors. Whether it be in the lead up to key outdoor events or at the festivals, you will reach

Entertainment retailers are facing challenging market conditions with online shopping steadily rising in the UK. Retailers have a lot of competition, as the majority of people perceive the internet as an easier way to find bargains.

Summertime marks the start of all the important festival dates in the diaries of many UK wide 18-35 year olds. This is the time for brands to stand out with up to 30% better targeting than other environments.

While it was originally reported that the jkwedding dance video (uploaded to Youtube mid July 2009) was real and not staged, it's arguable that the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations people.

Do you think that most cash machines are pony and trap (unless they dispense double your money requested without being asked)?

Mercedes-Benz Vans are making an unprecedented move in their plan to promote the Vito Sport as a perfect match for keen mountain bikers. They are taking a huge step away from their traditional advertising strategy to work to engage with customers rather than just “talking at them”. This

Viral videos to have the full 'firecracker' effect need some “OMG" (Oh MyGod) ingredients.This one is from Megawoosh, an project from the German “Projektbüro Kammerl”.

A 'Bare Bones' Viral Is it more than the sum of it’s parts?

Raygun are a UK band who (whether of their own design or not) owe a lot of their current high online profile to virals and online marketing. 

Disney’s sequel to the 1982 cult classic science fiction film Tron kept the hype rolling on this week with the boost of a viral marketing campaign.

Social Media Marketing was used by TCM (Turner Classic Movies) to generate a crowd of almost a thousand for a ‘Fame’ inspired UK marketing stunt.