SHARING IDEAS AND EXPERIENCES

The 28th of February will see TV product placement become part of our lives in the UK. On Monday, Ofcom unveiled the new “P” logo (see right) that must appear for three seconds at the start and end of programmes where brands have paid for references.

In the modern marketing era, it is more important than ever for brands to be able to learn, unlearn and re-learn to be successful. It is also of increasing importance to mix interaction channels with more static channels to achieve effective information delivery. Taking this in to account, how

Australian Telecoms company Telstra activated one of the best experiential marketing campaigns of last year by giving people an experience they would never forget!

Some interesting statistics coming from the latest edition of PR Week. Matt Cartmell reports how new research has called in to question the effect of celebrity charity endorsements on young people. In a survey of over 1,000 British people ages 11-25, only 20% said they would support a charity

Event manager Zoe Lucy fields questions from the Hotcow team about how the right staff can make all the difference at an experiential event, her expectations of staff and how they bring Experiential to life.

Last week John Frieda announced a £6m push in to the ‘home salon’ market. This appeared to us to be an interesting contrast to the recent approach taken by Tesco as they look to bring the salon to the supermarket.

Sampling is great for getting your product in to people’s hands but is it enough? Can an experience take sampling further than product trial? The answer is yes, but true understanding of how can be a complex issue that requires implicit knowledge of your objectives, the techniques you will

Picture the scene. Walking along the road - usual sights, usual sounds. There’s a bike leant up against a tree...HANG ON A MINUTE!

Branded festivals may be nothing new but Coca-Cola Israel took it to another level last year with this great campaign that combined a live brand experience with real-time updating on Facebook.

This little campaign was implemented by Guerrilla Communication in the US.

Experiential Marketing is not about sampling, exhibitions, live events, PR stunts, field marketing or indeed the next big thing. These are simply the outcomes of Experiential Marketing. To understand what Experiential Marketing really is, we need to understand its history and what it delivers.

Today the Advertising Standards Authority (ASA) launches a new campaign to remind businesses they will be regulating the content of their websites and social media feeds to crack down on misleading marketing. In a move that reflects the ever-increasing influence of social media, businesses will be entirely responsible for

The Idea of mass spend during key holiday periods can lead to disappointment. Too many brands search for the holy grail of sales growth but only see minimal comparable increase.

Tired of dull dining?! Want more personality for your pound?! A project in New York is giving a community of people an original alternative by drawing on great memories to create an innovative new dining experience.

As the ‘Cows ran around London making those all-important festive purchases, we couldn’t help noticing what retailers were focussing on this year. Price-wars. Instead of giving us consumers a great shopping experience, all they seemed to worry about was beating their competitors on price. Sort of ruins Christmas doesn’t it?

Racking up the hits on Youtube, this is a bit of festive cheer right in-line with how we think. Times may have changed but feelings remain the same. Merry Christmas!