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All too often rain has an inordinately effect on your marketing events…black clouds blot out the sunlight, it gets perceptibly colder and, before you know it, fat drops of rain are bombarding your public – who are, in turn, fleeing for cover and that is often just about that for

Calvin Klein have their first ever worldwide opening of CK jewellery at the end of May. To support the launch they will be giving away an amazing car and our "CK couple" will be in central London driving around and sharing the CK experience with passers-by for 3 weeks. If

Hotcow have just finished working on a promotion with Club 18-30 and the theatrical release of Drillbit Taylor. We gave away over 5000 seats for a special preview screening and gave one winner an ultra cool walkie talkie watch set. We also linked up with Kerrang Radio and Zoo magazine

Virgin Trains has created itself a huge headache after sending a test email to its entire database (potentially 21,000,000 people) instead of the three internal staff that were meant to get it. Nike have launched what they call "the worlds biggest one day running event". Metaphorix measures how people really

In Malcolm Gladwell’s seminal work The Tipping Point (which all marketers should read) he describes the three types of people capable of causing a “social epidemic”. Starting with the cautionary note that, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a

Emerging markets are becoming a new place of unknown and untouched territory, in non-traditional marketing terms, for many brands. Discover why brand promotion using experiential marketing is absolutely perfect for emerging markets. Think, uncluttered space, excitable new audience, desire for new experiences and in some cases large

With summer on our doorsteps brands will need to start thinking up new ways to reach their customers and keep people buying and there staff from gazing out the window with desire. We have put our Hotcow thinking cap on and have come up with a few initial

Looking for something a little different to make your event or campaign sparkle then gorgeous Philli Anderson will create the wow factor needed to make your activity a spectacular experience. Philli is a freerunner, dancer, acrobat, aerialist, martial artist and breakdancer. Get in touch with us for more details.

For those that know Hotcow, you will know that we love adventure and new challenges - this weekend our team headed off to Southampton for Powerboating on Saturday and Wakeboarding on Sunday - it was absolutely bliss!. Find out about our adventures and see how you can inspire your own

What would we do to create consumer demand for Hornby, the famous model train maker, after its £8.3 million takeover from Corgi International? Think, Rickshaws resembling classic Corgi models, promotional days in toy shops, an exhibition of the largest collectable items staged in Leicester Square with transporation into the exhibition

Let's face it, brands need a new way to attract savvy customers and increase brand awareness and at the moment incorporating Graffiti with Theatrical Performances are on the rise. Our fresh faced actor is Hatty Ashdown she gets a real kick out of creating inspiring performances and has worked

This weeks Fresh Face is Judge the Poet! He is an improvisational poetry artist that creates awe-inspiring poems from words or comments taken from the audience. He has 17 years experience performing all around the world and has been sought after by Nelson Mandela, Queen Elizabeth II, King Hussein of

Hotcow have won the PR contract for Belvilla against a 3 way pitch. Belvilla are a market leader in the Netherlands, providing unique holiday rental homes for families and couples across 17 different countries in Europe. Hotcow will partner with Squeeze, a digital and Direct Marketing company to delivery an

What would we do to create demand for Scalextrics all new Silverstone branded formula 1 set? We are thinking along the lines of fully working F1 mock-ups dispatched to major cities, a radio competition, a roadshow where we build the longest man size Saclextric track in history - all