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Foster Grant is the UK’s leading ready-to-wear glasses distributor and they’re just getting ready to reveal their fabulous 2008 collection. So what did we do? Well, since we can’t share with you some of the clients that we’re working on right now (well we could... but then there would

News from an Ogilvy Action release that their global research (taking in 10,000 subjects worldwide) has shown that an association with a charity or good cause is more likely to persuade consumers to buy a brand than links with sport, music, TV, film, gaming and the arts. Respondents across

Several items of interest this week…and first up is the news that Cadbury will be reintroducing the Wispa this year some five years after the product was axed from its brand offerings. The return follows a successful spell as a limited-edition product last year. Of more interest to us

Buzz marketing, viral marketing, word of mouth marketing – all of these are terms for what is, essentially, the same thing; the promotion and advertising of a brand using non-traditional and innovative means. As an advertising and marketing discipline it is now firmly established (and more

The last week has been a busy one for news, so we’ve tried to pick out the stories that have got us talking over here at Hotcow Headquarters. First up is the news that Microsoft have given Yahoo just three more weeks to accept their $44.6 billion buyout offer – this

The talk doing the rounds this weeks all seems to be about the massive power struggle on the other side of the Atlantic – and not the one involving Hillary Clinton and Barack Obama. No, all eyes are firmly turned to the attempted buyout of Yahoo by Microsoft. The sums

News is in that Boots.com is to become the exclusive online stockist of Amie, A Teenager’s Best Friend. This skincare range (for that is what it is) is formulated specifically for teenage skin “using natural formulations and 100% recyclable packaging.” Having noted this we had the usual frank exchange of

It’s been another busy week for most people – us included – and, for those who may have missed things, here’s our take on the more interesting news from the last several days. With each week more and more news comes in of web-based initiatives, link ups and ad campaigns

There’s news the other week that Marks & Spencer are set to start charging for carrier bags in their outlets and we at Hotcow find this rather interesting. It has, as most people know, been on the cards for sometime with trials having been in place at 50 stores (in

You may remember the news some weeks ago that Mark Boyle, a former organic food company boss and now a member of the “freeconomy” movement (which aims to get rid of money altogether in order to foster a return to community based living) decided to walk from Bristol to India

Women are different to men we already know this…and if some of us don’t is there really any hope for the human race? However, there are plenty of people – notably in the advertising industry – that don’t seem to know just how different….and persist in either marketing products to

News the other day that Facebook has seen its first drop in UK users since Nielsen Online first started collating data on the site in July 2006. The fAll – of 5% - equates to a slide from 8.9 million users in December to 8.5 million in January. Whilst this

First up in this week’s overview is the news that Hasbro – makers of Monopoly amongst – have signed a six-year deal with Universal to produce at least four films based on Hasbro brands. The first will be released in either 2010 or 2011 with one film per

Bernard Matthews has announced that it is on the hunt for a creative agency after announcing that it plans a new advertising campaign this autumn. Their last campaign ran in 2007 as an attempt to win back customers following the bird flu crisis earlier that year. Naturally this news has

In our industry we come across all kinds of service providers, and sometimes there are those few that really stand out from the herd. Whilst doing some research for a client we had to look into sand sculptures of the oversized kind. We got in touch with the international ....

There is the perception in the marketing industry (also seeming to affect our client brands) that event sponsorship is only a worthwhile or prestigious marketing tool when the event concerned is high profile. Indeed, “high profile” appears to be the only concern for those seeking to sponsor events. Furthermore, this