SHARING IDEAS AND EXPERIENCES

At the biggest Job fair in Germany jobsintown.com promoted themselves by having everyone walk through a errrrmmm, how should I say, butt hole. Losely translated, the caption on the large billboard entrance says 'There's a better way to get a job than kissing butt'. Lovely.

A picture is worth a thousand words so they say, but this one takes the biscuit! To promote a new sex shop in Italy, they had the interior windows of a car made to look like a steamy scene with the caption of ,'Toys you just can't wait to

Wanna see a scientist at work? Then payup! This ingenious contraption is a twist on the traditional fairground coin machine that gives out lashings of wisdom with a printed card. Instead of the robotic wizard or old lady, you get a real scientist who performs scientific experiments for a designated

Captiva created a world first with the 'Scratch Car-d', painting an entire car with silver latex, found on most scratch-off cards. Parked in Covent Garden street and surrounded by 16,995 pennies to represent the cost of the car, members of the public were invited to grab a penny and scratch

Simple but effective marketing activity to promote the Harry Potter book release in Sri Lanka. Now that's marketing on a budget! Truely brilliant we say.

We liked this video and thought some of you might find it entertaining too!

All the Hotcows are running around the field with excitement after taking home 2 awards at the Field Marketing & Brand Experience Awards Ceremony at Mayfair last night. Gold Winner for the Most Effective Use of a Low Budget for our Thomson Great British Robbery stunt and Silver Winner of

The 22 mile great river race from Richmond to Greenwich took place on Saturday 13 September with multiple Hotcow team members on the crew and our very own John Andre as Papa Smurf. We are proud to say that dedication and team work has prevailed with 2 months of

New films come out every day (mostly at a rate of more than one a day too) and we’re constantly bombarded by their advertising jockeying for position. Every now and again a film appears – at least on the release lists – that commands a fair bit more attention

News just in that tea company Twinings has appointed a new agency – well, three actually, but we’re going to concentrate on the “speciality tea” market - to handle its £12 million advertising budget (an increase in recent spending from £3 million). As ever, we keep our minds nimble

Get your target audience writing messages about your brand and how they feel about it in a very public space - watch the messages change.

For a truely great viral to be taken up by people you really need to have some great creative thinking. Samsung put together a professionally created set of videos and added interactivity. Limited product placement but the message is clearly displayed.

There is a common misperception that in order to fully embrace modern advertising activity like experiential marketing you must first reject traditional advertising techniques.  This, of course, is rubbish – why on earth would a new form of advertising totally reject all that has gone before it? The answer

Sampling Campaigns are too often treated as simply that and nothing more – in fact, they’re often barely treated as a campaign at all and are handled like low-quality free giveaways. How often do you see so-called brand ambassadors standing in the street listlessly holding whatever product

We thought that this was an enginious way to promote a product that is based around playing with thin air! Check out the pic.

The best way to ensure that people do something, is to pay them for it. It worked for Ray-Ban when the company bought attention to its newly unveiled advertisements by sending 100 sunglasses clad actors to a busy intersection in New York to stop and stare at the billboard. Word