SHARING IDEAS AND EXPERIENCES

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.

The best way to ensure that people do something, is to pay them for it. It worked for Ray-Ban when the company bought attention to its newly unveiled advertisements by sending 100 sunglasses clad actors to a busy intersection in New York to stop and stare at the billboard. Word

We entered and we conquered. Hotcow are now the proud owners of an award, and our passion and resolves grows from strength to strength. The award was for 'Partnership Marketing' with the Charlottes Web DVD Release campaign for Paramount Home Entertainment. You can read all about it under

We’ve been watching the hype surrounding the new Batman film with a great deal of interest and, as you can imagine, all the while we’ve been plotting our own launch campaign. With something as large and widely anticipated as Batman it’s a safe bet to suggest that promotional activity should

Britvic and PepsiCo’s launching of a £5 million Gatorade advertising campaign recently didn’t pass us by – in case you were wondering. No, we were playing our usual game of “what if?” So, lets get to it…here’s what we’d have planned if PepsiCo had chosen us to handle the Gatorade

There is a time and a place in any industry where going it alone is not the best option (and sometimes it’s downright foolish), which is why we thought we’d broach the subject of partnerships.  To further clarify this – potentially complicated – subject; we refer specifically to agency partnerships

It may not be something we like to admit, but we live in a world where a demand for immediate satisfaction is the norm. No longer can companies spend generations building a reputation based on quality, customer service and longevity. Nope, in the current climate (and it’s one that’s unlikely

There is a misconception about product marketing (and, indeed, most forms of marketing) that in order to be successful – or effective – it must have vast reach. Enormous numbers of people must see/hear/be in some way aware of the campaign otherwise it is seen as a failure…but, frankly,

We couldn’t help but notice recently (largely because it was the cover story), that Marketing Week has decided to announce the death of buzz marketing off the back of some planned changes to the regulation of the industry. Well, what can we say other than; “that’s an enormous leap to

The IXMA and EMF has recently produced a report on experiential marketing titled 'Experiential Marketing - changing the way you relate to brands'. You can find it here: http://experientialforum.com/survey/AWBWEMF.pdf. It provides some incredible insights into experiential marketing and how it is observed by those in marketing as a whole.

Redundancy or Takeover…the last words you want to hear no matter what your position in the company. Whether you’re at boardroom level or in the depths of the mailroom it can only mean one thing – trouble and hard times ahead. This fact cannot be disputed. But

All too often rain has an inordinately effect on your marketing events…black clouds blot out the sunlight, it gets perceptibly colder and, before you know it, fat drops of rain are bombarding your public – who are, in turn, fleeing for cover and that is often just about that for

Calvin Klein have their first ever worldwide opening of CK jewellery at the end of May. To support the launch they will be giving away an amazing car and our "CK couple" will be in central London driving around and sharing the CK experience with passers-by for 3 weeks. If

Hotcow have just finished working on a promotion with Club 18-30 and the theatrical release of Drillbit Taylor. We gave away over 5000 seats for a special preview screening and gave one winner an ultra cool walkie talkie watch set. We also linked up with Kerrang Radio and Zoo magazine

Virgin Trains has created itself a huge headache after sending a test email to its entire database (potentially 21,000,000 people) instead of the three internal staff that were meant to get it. Nike have launched what they call "the worlds biggest one day running event". Metaphorix measures how people really

In Malcolm Gladwell’s seminal work The Tipping Point (which all marketers should read) he describes the three types of people capable of causing a “social epidemic”. Starting with the cautionary note that, “The success of any kind of social epidemic is heavily dependent on the involvement of people with a