Captiva Experiential Campaign
Captiva created a world first with the ‘Scratch Car-d’, painting an entire car with silver latex, found on most scratch-off cards. Parked in Covent Garden street and surrounded by 16,995 pennies to represent the cost of the car, members of the public were invited to grab a penny and scratch a designated area on the car. If you were lucky and found the winning panel you were awarded the car! Bargain! I just wonder how much it will cost to repair the car once you’ve won.