A real skill in experiential marketing is knowing what tactics to use and how to tell the brand story in a way that will engage the audience to pass on the information. With the rise of marketing mediums and brand availability, brands are looking for new ways to break tHrough the clutter and encourage people to take notice of the message. A real skill in experiential marketing is knowing what tactics to use and how to tell the brand story in a way that will engage the audience to pass on the information. With the rise of marketing mediums and brand availability, brands are looking for new ways to break tHrough the clutter and encourage people to take notice of the message. 
In the very heart of East London, Hotcow implemented a guerilla marketing campaign to raise awareness about "Tiger Tribute" on the 20th September. The tactical campaign targeted specific venues and locations distributing Tiger Beer shaped static clings on in-door and out-door locations. Check out some of the photos and the video.