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John Gray got it just about right with the title of his infamous book - even with experiences the sexes react in completely different ways.
So this new Budweiser ad has been all over the marketing press (and our TV screens) for the last couple of days and it would only be rude not to get involved!
Bread, Facebook, toasters, world record!
Just a quickie! Funky New York fashion brand Kate Spade asked us to raise awareness around the launch of their new pop-up shop in Covent Garden. They wanted us to brighten up the streets of London by giving out large branded balloons so that is exactly what we did!
It’s rush-hour, you’re tumbling down the 7,385 steps to the circle line, in the midst of juggling your de-layered clothes and several complimentary newspapers with a buggy banging your heels, you see it! A bright red super slide that shouts ‘Come ride me Londoners! Its wrong but so right!’.
They say that what goes on tour stays on tour (wahey!) but the multitude of brands starting to get 'out there' certainly don’t believe this!
Sexy half-naked Australian butlers hit Sydney CBD handing out Carr’s crackers on silver platters to promote Carr’s biscuit campaign!
We love the female of the species and with women currently accounting for 80% of all purchasing decisions it seems brands should as well!
As always we’ve been keeping an eye on new, measurable ways to engage with consumers. Now a great opportunity to access up to date data has once again arisen - the coupon!
As always we’ve been keeping an eye on new, measurable ways to engage with consumers. Now a great opportunity to access up to date data has once again arisen - the coupon!
Women process information in a fundamentally different way to men and need to be engaged by marketing with an innately opposite approach. They wish to trust and engage with their chosen brand for much more practical reasons then men. Experiential marketing is key to this exercise and excels at
So, more and more brands are turning to experiential marketing but how do our methods create valuable brand content?
It’s not often that you hear that! Hotcow have developed our own proprietary planning and ROI tools to help our clients know exactly what they are getting for their money. It evaluates the best route to market and achieve our clients results. If you want to know more, then do
It’s all about a consumer demand for more more more engagement! Interacting with consumers at the right time and right place, with the right message, is proven to generate a response through increasing sales and awareness levels - but getting it right is an art!
Yes, Hotcow has again been nominated for a Field Marketing & Brand Experience Award! This time we are the ones in the spotlight as our Endemol MIPTV Party in Cannes gets shortlisted for Best Immersive Event 2010! Looks like our little hooves will be firmly crossed on the 20th of
Expectations are growing and consumers want to be engaged and impressed by new technology and experiences. Hotcow are always on the look out for new technologies to boost any campaign.
The online social media world is spiralling upwards, with plenty of brands seeing great opportunities to interact with their target market on multiple platforms. “Every month, Facebook has roughly 3 billion visitors and Twitter has 200 million.
Nothing will support your face to face campaigns better than a strong staffing team. They give consumers a reason to stop, a reason to talk and a reason to listen. The right staff on your campaign will guarantee you better results.
Hotcow came away from this years ISP Awards 2010 as Gold Winners in the category for best Brand Experience campaign at point of sale. Hurr-ah!
The current economic climate has challenged loyalty with brands, as more cost effective products are making their way into our shopping trolleys....
People still love the cinema experience, as numbers show cinema admittance is on the rise....
To DVD or to Download, that is the question. The sales of DVDs has been declining over the last few years, with the recession having some impact on sales, however it is the growing trend for online and digital movie viewing, and even rentals, that are taking over the
With more men shopping for their everyday needs, what are brands doing to target their male audience?...
Social Networking is not just a tool for the younger generation! With the average social networking user at 37 years old, are brands tapping in on this latest trend?...
