Women process information in a fundamentally different way to men and need to be engaged by marketing with an innately opposite approach. They wish to trust and engage with their chosen brand for much more practical reasons then men. Experiential marketing is key to this exercise and excels at drawing in the female market. Women process information in a fundamentally different way to men and need to be engaged by marketing with an innately opposite approach. They wish to trust and engage with their chosen brand for much more practical reasons then men. Experiential marketing is key to this exercise and excels at drawing in the female market.