We love the female of the species and with women currently accounting for 80% of all purchasing decisions it seems brands should as well!
As always we’ve been keeping an eye on new, measurable ways to engage with consumers. Now a great opportunity to access up to date data has once again arisen - the coupon! As always we’ve been keeping an eye on new, measurable ways to engage with consumers. Now a great opportunity to access up to date data has once again arisen - the coupon! 
Women process information in a fundamentally different way to men and need to be engaged by marketing with an innately opposite approach. They wish to trust and engage with their chosen brand for much more practical reasons then men. Experiential marketing is key to this exercise and excels at drawing in the female market. 
So, more and more brands are turning to experiential marketing but how do our methods create valuable brand content?