So, more and more brands are turning to experiential marketing but how do our methods create valuable brand content?
As we know, experiential marketing is the only medium that provides you with the ability to meet and interact with your customers on a face to face level, but the content that comes out of these experiences can provide the brand with great added value for their marketing spend.
Capturing visual content such as images and video of customer experiences is a great way to strengthen and provide a lasting impression of a campaign to a wider audience. Extraordinary real-life stories created by your brand? Surely that’s worth talking about!
With emotional engagement underpinning experiential marketing, the opportunity to show people’s reactions to an event can prove valuable to building brand loyalty. Looking in to people’s lives and feeling the excitement from others’ experiences can also feed people’s content appetite in the reality TV era.
Here at Hotcow we think content is king due to its ability to drive interest, trial and repeat purchase – giving you wider access to a much larger audience!