As always we’ve been keeping an eye on new, measurable ways to engage with consumers. Now a great opportunity to access up to date data has once again arisen – the coupon!
In June this year Tesco changed their policy regarding coupons to strengthen its anti-fraud measures. Now, under the popular retailer’s new coupon policy, brands that register a coupon campaign are now able to get raw data on weekly redemptions levels by individual stores for free. This important shift can give us vital information about our target markets almost immediately.
First surfacing in 1909 as a pioneering method of selling cereal, it is now helping with engagement programs, allowing us to see how consumers are responding to the coupon redemption offer – especially in a cluttered market place.
Now, where are our scissors?