Sexy half-naked Australian butlers hit Sydney CBD handing out Carr’s crackers on silver platters to promote Carr’s biscuit campaign!
The campaign is the 1st part of an integrated campaign to encourage Australians to “love Carr’s”. As well as searching for Australia’s best cracker of a joke (offering a whopping $5,000 prize!) we deployed scantily-clad butlers around Sydney to hand out free Carr’s crackers on silver platters.
This was a hit, grabbing people’s attention as we treated them to the delicious combination of the handsome butlers’ buns and the scrumptious taste of Carr’s!
Monica Kumra, Marketing Manager at United Biscuits certainly bought in to the Hotcow way of thinking! She said “This campaign has taken us completely out of our comfort zone but we are incredibly impressed with the massive response so far”.
The campaign has received 63 pieces of press coverage across the country plus over 120,000 unique hits on the website.
Part two of the campaign continues with an on-pack promotion and sampling activity for people to win a car in time for Christmas so watch this space!
In the mean-time, here are a few photos of our cheeky butlers for your enjoyment!