Marketers know it is vital to engage their consumers but often don’t understand the real capabilities of experiential marketing.
Einstein said if you do the same thing twice and expect a different result it is a sign of madness. So the question is, why are brands not understanding the full capabilities of experiential marketing?
Einstein said if you do the same thing twice and expect a different result it is a sign of madness. So the question is, why are brands not understanding the full capabilities of experiential marketing?