The online social media world is spiralling upwards, with plenty of brands seeing great opportunities to interact with their target market on multiple platforms.
“Every month, Facebook has roughly 3 billion visitors and Twitter has 200 million. For brands, this exposure can equate to millions of views that could, with the right strategy, translate into advertising revenue, sales, brand loyalty and reputational benefits”, says Fairwinds, a domain name strategy consulting firm.
The Adidas Originals campaign for 2010 has already taken the online world by storm, with a platform site, Facebook Page, Twitter and Youtube channel. Across these platforms, Adidas have been able to successfully reach out to millions of consumers to raise awareness of their brand messages and creative, before it has even hit our TV screens.
The Originals campaign has utilised the Adidas YouTube channel to it’s best advantage, with exclusive star-studded video’s and behind the scenes action circulating across each of their social media platforms. Their most recent video collaboration with ‘Star Wars’ has already had over 2 million hits on YouTube after only appearing on the site for 4 days.
With 51% of men no online vs. 49% of women, there is no surprise that a lot of male dominated brands are getting their products seen and talked about online, especially with the UEFA World Cup creeping ever so closely to our TV screens. Men primarily use the internet as an entertainment tool and with the football season here, men are going online to sports updates, information and even creating their own dream teams. Brands have recognised an online presence is great for capturing these male browsers, especially when you’re relating to their better interests.
Use social media tools to help you gauge what conversations people are having about you and where.