Hotcow came away from this years ISP Awards 2010 as Gold Winners in the category for best Brand Experience campaign at point of sale. Hurr-ah!
It was a great privilege to win this award, especially as it was for one of our most-loved and fun campaigns for client Honey Monster Foods. The campaign saw the launch of their ‘Honey Waffles’ product hit shopping centres for some “Feeding the Fun” action. Hotcow aimed to expand the brand ethos and achieve maximum standout in the eyes of our consumers whilst ensuring every pound spent was measurable.
The ISP judges said, “We enjoyed the well-executed traditional techniques that achieved dwell time from shoppers.”
So a massive pat on the back to our Hotcow’s and may we keep up the good work!