Are UK consumers shunning the supermarket experience?
The times they are changing. Especially if you are one of the big super-hyper-mega-market stores in the UK.
Not so long ago, ASDA were in the news discussing what they could do with …
Read More
Vegetarian sweet brand, Better Bunny, owned by Katjas Fassin is launching a 8 week sampling campaign targeting Tesco customers. 
Last week John Frieda announced a £6m push in to the ‘home salon’ market. This appeared to us to be an interesting contrast to the recent approach taken by Tesco as they look to bring the salon to the supermarket. 
The front page of last week’s Marketing Magazine was overcome by the all-conquering supermarket Tesco as it announced its new health and beauty push aiming to become “better than boots”. Their plan? To roll out a “beauty services” retail concept before the end of the year which could take the form of in-store hairdressers and nail bars. 
As always we’ve been keeping an eye on new, measurable ways to engage with consumers. Now a great opportunity to access up to date data has once again arisen - the coupon!